Delivery Overview

• The idea was to convey to the audience that during the festive season, while enjoying the sweet treats, one can still prioritize health with the #GiftOfNutrition.
• We aimed to communicate to the audience that they can make Nutrihance their health partner during the festive season.
• The primary objective was to create product awareness by highlighting the benefits and promoting it as a new-way of gifting.
• Our secondary objective was to boost engagement by announcing a Diwali Giveaway wherein five lucky winners could win #GiftOfNutrition hampers.
• We also rolled out tips & tricks, mythbusters, engagement posts, and informative content on how to keep your nutrition in check during the festive season.
• A dedicated campaign hashtag #GiftOfNutrition was created for identification of the brand campaign, and maximize reach and traction.

Campaign Creatives