Delivery Overview

• With Aditya Birla Money’s new app being launched for Trading & Demat services, completing the registration process presented a challenge for new users. Multiple steps created confusion among users.
• The resolution came with the idea of creating a video walkthrough that would break down each step with visual support to ease the whole registration process.
• We did several test runs of the app trying to figure out the nuances of user journey & potential areas prone to errors by new users. The walkthrough would need to address each of these points.
• A deep dive was done to understand the key audiences that would form the primary market for the app. Based on the analysis, 3 languages were chosen as medium of communication to expand the reach of the video tutorial.
• Factoring user behaviour of watching videos on mute on social media (often), the visual direction was chosen to be self sufficient in explanation even when played in mute.
• We created a storyboard with frame by frame visual description which was accompanied by content wireframe.
• In-video text & voice over script were created in sync with visual direction. Care was taken to ensure sensory fatigue does not set in with too many triggers.
• Animation followed a minimal approach with clear imagery that could stand the burden of explanation on its own.
• Voice overs were created in English, Hindi & Tamil to align with the audience insights.
• All elements were brought together in perfect harmony leading to a clean & effective video walkthrough.