Google confirmed that it is rolling out Lead Form extension for search ads in a few weeks. The feature is currently in BETA mode and hence is being rolled out in phases. After seeing its success on various other platforms like Facebook & LinkedIn, Google had...
The term ‘Growth Hack’ is becoming increasingly popular. Anyone who reads marketing blogs and articles would have come across this term multiple times. The simplest definition of a growth hack is: strategies that are focused on rapid growth. This article will give...
What is content marketing? Content marketing is a strategic marketing approach where content (blogs, videos, podcasts, social media posts) is used to spread awareness about your brand or product in an extremely subtle manner and then driving the audience towards...
Amazon’s consistency, obsession with automation, and brutal price competitions have helped it dominate the e-commerce industry. Last years’ financials show that Amazon India has superseded Flipkart in GMV sales and has come out as the biggest e-commerce companies in...
Almost, every business leader who is looking at scaling marketing operations faces this conundrum at least once in their lifetime. And even when they finally decide, after so much deliberation, they are always unsure about the move. The truth is that there is no right...
