The logistics and shipping industry is the primary link between consumers and producers. Most of the producers of different products are marketing online. As per the data, 95% of B2B marketers utilize social media content in some form.
Digital marketing is crucial for the logistics & shipping industry to promote their services and even to bring in leads. And this is the time to step into the world of digital marketing if you haven’t yet!
Read on to learn how the logistics and shipping industry uses different digital marketing techniques to build its presence online and attract leads:
- Website:
Everyone knows this, but if you are new to digital marketing, you need to know this. A website is like a home. It tells the world about your company. From what your services are, and how your team functions, to how your journey has been in this industry. Though it seems like having a website is easy, things get difficult when it comes to incorporating functionality & fun. An aesthetically pleasing website that defines your brand visually is a necessity to keep the person hooked on to your website. But it is also important to make sure that people don’t get lost on your website and can navigate easily. Since people use mobile devices as well, your website needs to be compatible with different devices. If your website checks all these boxes, you are set to try other methods.
- Search Engine Optimization (SEO):
Just like a functional and fun website, you need to make sure people know who you are. Google is a pool of information and finding your company in this pool will need the right set of keywords that talk about you. With relevant keywords used smartly in blogs, on-site content, and off-site backlinking, they can bring your website to the surface of google search results. This will bring potential leads to your website or let them browse it.
- Email Marketing:
This technique is simple and has been used for a long time by businesses. Now, email marketing can be used in one of two ways, to drive traffic to your website or to utilize the leads that you collected on your website to sell your services and products. Logistics is all about numbers and that’s what you need to share. Sharing your company’s growth and even your services in the form of a vector-based or infographic emailer can increase click rates and open rates. It’s all about keeping people engaged.
- Social Media Marketing:
The most common of all digital marketing forms, social media marketing has become the norm. To make your clients feel like they know you closely, you need to share stories about your company on social media in the form of infographic videos and creatively presented static posts. The logistics and shipping industry reaps huge benefits from social media platforms like LinkedIn, Youtube, and Instagram. In fact, 91% of B2B marketers distribute content through LinkedIn. Imagine the influence that your social media presence will have on your business. It will keep people informed about your existence and bring them to you whenever they choose to do business with you with the ease of a click.
This is just scratching the surface of digital marketing. There’s so much more companies can do when it comes to creating brand awareness online.
Want to know how these leading logistics and shipping companies use digital marketing to get amazing results? Here’s a case study you can glance through!
