Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts
About the brand
Venture Catalysts are “Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network to passionate entrepreneurs. They have an Integrated approach to Startup Development where they bundle together all the elements that help startups become more successful. Brand’s intention is to create long lasting relationships and walk the journey together with all their stakeholders. The organization is built upon the very same principles.
To generate leads
Funding, Investment and Mentoring
Performance Marketing
Performance Marketing
Delivery Overview
- Our core objective was to generate leads interested in investing in startups, for this we ran campaigns on various platforms like Google, LinkedIn, Twitter and Facebook
- In the search campaign on Google, every keyword focused on “investor(s)” and “startups” and we kept on excluding irrelevant keywords on a regular basis
- We also experimented with display and video campaigns which resulted in a good number of qualified leads
- We created multiple audiences on Facebook to target audiences interested in investments & startups
- On LinkedIn, we experimented with a combination of Job Titles, Seniority, Industries, Member Groups, etc,. to increase the audience size & to ensure we reach a relevant audience
- We experimented with various headlines for both InMail and sponsored content ads which helped us generate leads at comparatively lower CPL
- We also launched “Lead Form” campaigns which helped us to get more leads at lower CPL
- We also ran extremely rewarding “Remarketing Campaigns”
- A Lead Generation campaign was launched on the “Taboola” platform as well
Campaign Creatives
Impact
- We generated a astonishing 21000+ leads at the CPL of Rs.484 (Nov’2019 – Aug’2022)
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Sunhalt Gold’s Social Media Glow-Up: Case Study
Sunhalt Gold's Social Media Glow-Up: Case Study About the brand Sunhalt Gold is your go-to sunscreen for hydration and broad-spectrum protection. Recommended by dermatologists, it works for every skin type and includes Aloe Vera, Titanium Dioxide, and...
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Jeebly’s Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase
Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand Technical Optimization: Our agency's strategic implementation of schemas, optimization for featured snippets, and creation of detailed FAQ pages, as well as...
Thinking Lab
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Digital Marketing for Real Estate: Boosting Your Property Sales Online
The real estate industry has undergone a significant transformation in recent years, with the advent of digital technology revolutionizing the way agents connect with clients and market their properties. In this comprehensive guide, we will delve into the world of...
Understanding the Role of an SEO Specialist in Enhancing Digital Presence
Understanding the Role of an SEO Specialist in Enhancing Digital Presence In the realm of digital marketing, Search Engine Optimization (SEO) stands out as a pivotal tool, significantly impacting online visibility and website traffic. The fierce competition in the...