Delivery Overview

• Since our target audience was very niche and specifically for India as a location. We had to experiment with a combination of Senior Job Titles, Investment titles, Industries, Member Groups, etc to not only increase the audience size but also make sure we reach out to a relevant set.
• Excluding the irrelevant members, titles, industries, seniorities, etc is a critical optimization technique to deliver effective results.
• Communication experimentation is a key parameter to deliver good results.
• With the audience we were targeting, it was very important to have catchy headlines for Sponsored Messages that highlights the idea/service/promotion/event in a very unique but simple way. Utilizing numbers or specific stats helped.
• We started with a detailed In-Mail copy and also tried experimenting with a shorter copy. But we got better results from the detailed one. Even though there was quite a lot of information to go through, yet every word, stats, numbers, etc were significant for the event promotion.
• Remarketing & Lookalike audiences performed extremely well and we made the most out of it.