We are Hiring!

Sorry, your browser does not support inline SVG.

Linkedin Campaign To Find High Net Worth Investors For 9Unicorns

About the brand

9 Unicorns is India’s first Accelerator VC which invests in early age startups in their pre series A rounds. Demo Day is going to enable founders / organizations to showcase their products / ideas to a group of investors who would be interested in investing in such startups.


To generate leads




Performance Marketing

Case study subject

Performance Marketing

Delivery Overview

  • Since our target audience was very niche and specifically for India as a location. We had to experiment with a combination of Senior Job Titles, Investment titles, Industries, Member Groups, etc to not only increase the audience size but also make sure we reach out to a relevant set.
  • Excluding the irrelevant members, titles, industries, seniorities, etc is a critical optimization technique to deliver effective results.
  • Communication experimentation is a key parameter to deliver good results.
  • With the audience we were targeting, it was very important to have catchy headlines for Sponsored Messages that highlights the idea/service/promotion/event in a very unique but simple way. Utilizing numbers or specific stats helped.
  • We started with a detailed In-Mail copy and also tried experimenting with a shorter copy. But we got better results from the detailed one. Even though there was quite a lot of information to go through, yet every word, stats, numbers, etc were significant for the event promotion.
  • Remarketing & Lookalike audiences performed extremely well and we made the most out of it.


  • The campaign ran for a duration of 45 days and we managed to reach 1.5L people on LinkedIn.
  • Total Campaign Stats –
    – Impressions: 1.9M
    – Clicks: 56K+
    – Event Registrations: 1000+
    – Duration: 60 Days

Speak With Our Experts To Know More About This Case Study

Most Popular Case Studies

Thinking Lab

How to Use ChatGPT Plugins for Work

How to Use ChatGPT Plugins for Work

In today's digital age, ChatGPT has emerged as a powerful tool for enhancing productivity and streamlining work processes. With the rise of artificial intelligence, ChatGPT plugins have become increasingly popular, offering a wide range of functionalities that can...

read more