Linkedin Campaign To Find High Net Worth Investors For 9Unicorns
About the brand
9 Unicorns is India’s first Accelerator VC which invests in early age startups in their pre series A rounds. Demo Day is going to enable founders / organizations to showcase their products / ideas to a group of investors who would be interested in investing in such startups.
To generate leads
- Since our target audience was very niche and specifically for India as a location. We had to experiment with a combination of Senior Job Titles, Investment titles, Industries, Member Groups, etc to not only increase the audience size but also make sure we reach out to a relevant set.
- Excluding the irrelevant members, titles, industries, seniorities, etc is a critical optimization technique to deliver effective results.
- Communication experimentation is a key parameter to deliver good results.
- With the audience we were targeting, it was very important to have catchy headlines for Sponsored Messages that highlights the idea/service/promotion/event in a very unique but simple way. Utilizing numbers or specific stats helped.
- We started with a detailed In-Mail copy and also tried experimenting with a shorter copy. But we got better results from the detailed one. Even though there was quite a lot of information to go through, yet every word, stats, numbers, etc were significant for the event promotion.
- Remarketing & Lookalike audiences performed extremely well and we made the most out of it.
- The campaign ran for a duration of 45 days and we managed to reach 1.5L people on LinkedIn.
Total Campaign Stats –
– Impressions: 1.9M
– Clicks: 56K+
– Event Registrations: 1000+
– Duration: 60 Days
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Improved the Qualified Lead Ratio by 2X & Achieved 10% Site Visits Ratio | Vardhan Heights
Improved the Qualified Lead Ratio by 2X & Achieved 10% Site Visits Ratio | Vardhan Heights About the brand
Increased the Engagement by 5X for Western Refrigeration
Increased the Engagement by 5X for Western Refrigeration About the brand Western Refrigeration Pvt. Ltd. came into existence in 1972 and first started as a trading company, incorporating and supplying air-conditioning and refrigeration parts to large companies. ...
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network...
Instagram Shop: How it can increase Sales and Generate Revenue?
Facebook, Instagram, Twitter, LinkedIn, and Youtube are the social media platforms used and viewed worldwide. The Hottest of these five is Instagram as it is miles ahead of them. It is rich in content and also rich in a variety of content. The age group from 10 - 50...
How Can A Youtube Channel Help Your Small Business Grow?
For small businesses looking to increase their online visibility and reach, digital marketing services can be a valuable investment. Youtube is a cost-effective way for growing your business. Online video views are growing exponentially with over 4 billion views...
5 Digital Marketing Strategies That Actually Work for Your Business
Creating and implementing a digital marketing strategy that actually works can be difficult, especially since there are so many ideas and strategies circulating today in the world of marketing. An effective digital marketing strategy can increase sales of a product or...