The last 2 years have redefined marketing strategies in the beauty and skincare industry. From traditional media to digital marketing, the shift has been substantially fruitful for the industry. But why was this change crucial? The answer to this is convenience,...
Over the last two years, the beauty & skincare industry has witnessed an enormous rise and one of the crucial reasons behind it is the power of digital marketing. From establishing a strong brand presence in the market to using analytics for evaluating...
Introduction: “There is a growing concern amongst digital marketers regarding the Instagram algorithm. In this digital age, it is imperative to understand how to use it proficiently and effectively”. The algorithm’s workings are yet to be known....
Social listening, also known as social media listening, is tracking and identifying platforms where the company, brand, or product is being mentioned and then analyzing them to create opportunities to act on. Social listening goes beyond the numbers to consider the...
Launching an online store and succeeding as an entrepreneur takes a strong person. Once you’ve taken the best website builders for eCommerce to create your store, the next step is to support your ambition with a sound ecommerce strategy. Luckily, learning how to...
There are different types of marketing using social media as a platform, one of them is moment marketing. Social media has provided a platform for consumers and brands to generate content and connect with others. It has also played a significant role in expanding...
