Paid search, also known as pay-per-click (PPC) advertising, is a form of online marketing where advertisers pay a fee each time their ad is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) for relevant keywords. Keywords are the...
Introduction: In the ever-evolving landscape of digital marketing, staying up-to-date with the latest tools and technologies is crucial for success. One such significant change that has recently taken place is the replacement of Universal Analytics with Google...
SEO and Google Ads. While both of these are strategies completely opposite to each other, they have one very important thing in common it helps businesses appear in top positions of Google. If both of these strategies are used in unity with each other they can give...
Google confirmed that it is rolling out Lead Form extension for search ads in a few weeks. The feature is currently in BETA mode and hence is being rolled out in phases. After seeing its success on various other platforms like Facebook & LinkedIn, Google had...
Are you a small business owner and you are looking forward for promoting your business online? I am almost certain that you would have heard that online advertising give you much better returns as compared to other mediums. Well, that may not be entirely correct for...
Earlier this month, Google held their annual Marketing Innovations Keynote, where they unveiled their latest Ads, Analytics & Platform Innovations. Here are some interesting things that you should look out for: Highlights from Google’s 2018 Marketing...
