Coffee Table Book & Video As Real Estate Marketing Collateral For Sales | Jamunda Hills
About The Brand
Jamunda Hills is a one of its kind second home project based in Igatpuri. It is owned by Nasik based GDC Group which is in the real estate business for over 35 years now. Spread over 300 acres, the project aims at being one of the finest vacation home destination in Igatpuri, which is quite in focus by the Govt. of MH to be the best holiday destination in Maharashtra.
Lead Generation
Real Estate
Website Development, Creative Development (online + offline), Full Digital Suite
Creative Development
Delivery Overview
The project is targeted for buyers across tier 1 cities like Mumbai as well as top cities around the world. The distance of the site from the buyer had to be curbed by developing collateral that helped the sales team to first sell the site in a local meeting, and then schedule a site visit for the customer. We built several marketing assets for the brand like – website, coffee table book, videos, etc. The coffee table book & the video were aimed to tickle the customers about how fantastic the location of the site is, and why they shouldn’t shy away from a site visit. It was clear once they visit the site, the selling was easy.
Impact
The lead to site visits ratio shot up by 200% once the sales team started using the Coffee Table Book & the video to showcase the property before site visits. The collaterals presented by the sales team in local Mumbai meetings not just impressed the customers leading to increase in site visits at Igatpuri but also gave meaningful visual insights of the USPs of the property.
Most Popular Case Studies
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
Thinking Lab
Prompt Writing: The New Creative Skill You Need in the AI Era
Introduction AI is shaking up the creative world like never before! From crafting content and designing images to running ad campaigns, AI makes creating and connecting easier and faster for brands. But here’s the thing: AI only works its magic when you know how to...
Visual Hierarchy in UI Design: A Guide to Crafting User-Friendly Interfaces
Introduction to Visual Hierarchy When it comes to user experience design, the principles you follow are essential for creating an interface that feels intuitive and engaging. One of the standout features in building a user-friendly interface is visual hierarchy. This...
Data-Driven Advertising Insights for Better Campaign Optimization
Introduction to Data-Driven Advertising Data-driven advertising has truly revolutionized the way businesses can outpace their competitors. With the surge of data flowing in from various channels, brands now have the power to gather, analyze, and utilize consumer...
