Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt Gold
About the Brand
Backed by Lupin Pharma, Sunhalt Gold is redefining sun protection with advanced UV defense solutions that go beyond the ordinary, tested by top dermatologists.
As a brand committed to innovation and dermatological excellence, Sunhalt Gold formulates high-performance sunscreens ensuring long term skin health and resilience against environmental stressors, suited to all skin types.
The brand operates on 3 core pillars:
- Ultimate Protection: High SPF formulations shield against harmful UVA and UVB rays
- Skin Health: Nourishing blends hydrate the skin for all-day care
Education & Awareness: Promoting smart suncare habits through engaging, informative content
Core Idea
The campaign leveraged the growing popularity of podcast-style content but with a fun twist! By spoofing celebrities and busting sunscreen myths in a witty, relatable way, we made SPF talk irresistibly entertaining. These bite-sized reels didn’t just grab attention, they made people listen, laugh, and learn why Sunhalt Gold is the everyday essential they didn’t know they needed, with a scroll-stopping moment of SPF awareness.
Podcast Reels
Impact
- Reach: 102K+
- Views: 122K+
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