Crossword Bookstores Turns 28 | Crossword Bookstores
About the brand
Crossword bookstores is a renowned bookstore chain having multiple outlets across India.
Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic
Books
Social Media Marketing
Social Media Marketing
Delivery Overview
Concept:
- On the special occasion of Crossword’s 28th Anniversary, we celebrated the legacy of Crossword Bookstores and the lives the bookstore has impacted through its books.
- Through this campaign, we showcased the memories and the milestones Crossword has achieved and the completion of 28 years as India’s Most Trusted Bookstore.
How We Executed:
- We engaged with audience by asking them to share their memories with crossword.
- Videos of renowned authors from India wishing Crossword on their anniversary were put up.
- We used videos, statics, and interactive stories where Makhanas different flavours are the player in the field.
- A grid on the Instagram feed as a wishing post that conveyed the journey of Crossword.
- Countdown for the anniversary through Instagram stories.
Impact
- The concept of having the products to battle amongst themselves as a cricket team has proven to be great success.
- The posts garnered almost 50% better reach and video views that we usually receive on our posts.
- This campaign gave us a reach of 77k+ that is more than 50% of the reach in comparison to the other campaigns and gained Engagement of 6k+
- With the help Instagram stories we discovered that Cheddar Cheese, Achari Tomato and The Popping Creamnions are most loved flavours and saw a spike in our stories views that boomed up to 1.4k+
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
300% Growth in Year on Year Organic Traffic
300% Growth in Year on Year Organic Traffic About the brand My Home Climate is a brand that specializes in providing all kinds of air coolers ranging from evaporative air-coolers to portable coolers for indoor and outdoor use. Serving the entire USA and surrounding...
#UpYourGame Influencer Marketing Campaign | Go Sport India
#UpYourGame Influencer Marketing Campaign | Go Sport India About the brand GO Sport is a specialist in sports footwear, sports apparel & equipment. The brand houses 70+ legendary international brands like Nike, Asics, New Balance, Speedo, etc for the first time in...
#BiodermasGoodbooks Christmas Campaign | Bioderma India
#BiodermasGoodbooks Christmas Campaign | Bioderma India About the brand BIODERMA is a NAOS brand that has been passionate about serving skin biology for 40 years. They have invented Micellar water - Sensibio H2O and today it is the world’s best Micellar Water....
Thinking Lab
Top 5 Advantages of Social Media Marketing for Business
Social Media is now a significant part of every marketing strategy, and most businesses are using it in an effective way to grow their business. The benefits of social media are so cost-effective that every business should use it to market their product or service. If...
June 2021 Core Update by Google and its Impact
Here is a short brief about the recent June 2021 Core Update from Google. Check it out to find out if why your website was affected by it and what needs to be changed to get back your lost rankings!
Things To Remember While Doing A Social Media Audit In 2021
1. Start browsing the analytics Each of the platforms you're on provides you with some pretty good analytics and you'd possibly want to look into it. What’s getting shared a lot? What’s getting liked a lot? What’s getting commented on a lot? That way you'll tweak your...