Crossword Bookstores Turns 28 | Crossword Bookstores

About the brand

Crossword bookstores is a renowned bookstore chain having multiple outlets across India.

Objective

Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic

Category

Books

Ingredients

Social Media Marketing

Case study subject

Social Media Marketing

Delivery Overview

Concept:

  • On the special occasion of Crossword’s 28th Anniversary, we celebrated the legacy of Crossword Bookstores and the lives the bookstore has impacted through its books.
  • Through this campaign, we showcased the memories and the milestones Crossword has achieved and the completion of 28 years as India’s Most Trusted Bookstore.

How We Executed

  • We engaged with audience by asking them to share their memories with crossword.
  • Videos of renowned authors from India wishing Crossword on their anniversary were put up.
  • A grid on the Instagram feed as a wishing post that conveyed the journey of Crossword.
  • Countdown for the anniversary through Instagram stories.

Impact

  • The campaign garnered 20K+ reach compared to the previous campaigns. The campaign observed a total of 2.7K impressions.
  • A spike in story views and engagements was observed and 3K on wishing videos by authors.
  • The countdown stories gained 5K views than our usual stories.
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