Crossword Bookstores Turns 28 | Crossword Bookstores

About the brand

Crossword bookstores is a renowned bookstore chain having multiple outlets across India.

Objective

Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic

Category

Books

Ingredients

Social Media Marketing

Case study subject

Social Media Marketing

Delivery Overview

Concept:

  • On the special occasion of Crossword’s 28th Anniversary, we celebrated the legacy of Crossword Bookstores and the lives the bookstore has impacted through its books.
  • Through this campaign, we showcased the memories and the milestones Crossword has achieved and the completion of 28 years as India’s Most Trusted Bookstore.

How We Executed

  • We engaged with audience by asking them to share their memories with crossword.
  • Videos of renowned authors from India wishing Crossword on their anniversary were put up.
  • We used videos, statics, and interactive stories where Makhanas different flavours are the player in the field.
  • A grid on the Instagram feed as a wishing post that conveyed the journey of Crossword.
  • Countdown for the anniversary through Instagram stories.

Impact

  • The concept of having the products to battle amongst themselves as a cricket team has proven to be great success. 
  • The posts garnered almost 50% better reach and video views that we usually receive on our posts.
  • This campaign gave us a reach of 77k+ that is more than 50% of the reach in comparison to the other campaigns and gained Engagement of 6k+
  • With the help Instagram stories we discovered that Cheddar Cheese, Achari Tomato and The Popping Creamnions are most loved flavours and saw a spike in our stories views that boomed up to 1.4k+
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