About the brand
Crossword bookstores is a renowned bookstore chain having multiple outlets across India.
Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic
Social Media Marketing
Social Media Marketing
- On the special occasion of Crossword’s 28th Anniversary, we celebrated the legacy of Crossword Bookstores and the lives the bookstore has impacted through its books.
- Through this campaign, we showcased the memories and the milestones Crossword has achieved and the completion of 28 years as India’s Most Trusted Bookstore.
How We Executed:
- We engaged with audience by asking them to share their memories with crossword.
- Videos of renowned authors from India wishing Crossword on their anniversary were put up.
- We used videos, statics, and interactive stories where Makhanas different flavours are the player in the field.
- A grid on the Instagram feed as a wishing post that conveyed the journey of Crossword.
- Countdown for the anniversary through Instagram stories.
- The concept of having the products to battle amongst themselves as a cricket team has proven to be great success.
- The posts garnered almost 50% better reach and video views that we usually receive on our posts.
- This campaign gave us a reach of 77k+ that is more than 50% of the reach in comparison to the other campaigns and gained Engagement of 6k+
- With the help Instagram stories we discovered that Cheddar Cheese, Achari Tomato and The Popping Creamnions are most loved flavours and saw a spike in our stories views that boomed up to 1.4k+
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