Anniversary Campaign For Crossword Bookstores To Gain Organic Reach & Engagement
About the brand
Crossword bookstores is a renowned bookstore chain having multiple outlets across India.
Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic
Social Media Marketing
Social Media Marketing
- On the special occasion of Crossword’s 28th Anniversary, we celebrated the legacy of Crossword Bookstores and the lives the bookstore has impacted through its books.
- Through this campaign, we showcased the memories and the milestones Crossword has achieved and the completion of 28 years as India’s Most Trusted Bookstore.
How We Executed:
- We engaged with audience by asking them to share their memories with crossword.
- Videos of renowned authors from India wishing Crossword on their anniversary were put up.
- A grid on the Instagram feed as a wishing post that conveyed the journey of Crossword.
- Countdown for the anniversary through Instagram stories.
- The campaign garnered 20K+ reach compared to the previous campaigns. The campaign observed a total of 2.7K impressions.
- A spike in story views and engagements was observed and 3K on wishing videos by authors.
- The countdown stories gained 5K views than our usual stories.
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