
Digital Marketing Case Studies For Travel & Hospitality Industry
By Digichefs | August 24, 2022
by Digichefs | Aug 24, 2022 | Blog, Digital Marketing | 0 comments
The travel and tourism sector is now one of the most impacted by digital advancement. The travel and hospitality sector engages communities and ensures that its customers enjoy the greatest vacations possible. This has been enhanced with the use of digital marketing which has created a strong brand presence and awareness for multiple businesses across the industry.
Let’s take a look at how some of the well-known travel industry brands boosted their brand presence with our digital marketing expertise!
- Yatri
Yatri is the Official Mumbai Locals Information app by Central Railway, Mumbai that provides its users with real-time information about Train live location, Time Table, Passenger Services & Amenities.
With smart strategies and influencer content that conveyed the app’s use and importance in an emotional and comic way, the #BeReadyWithYatri Influencer Campaign witnessed a skyrocketing success by accounting for the following statistics:
Total impressions -1.2M
Accounts reached- 618K unique accounts.
Total engagement – 7,47,600
This campaign truly ran its course at full throttle!
- Le Sutra
Le Sutra is an art hospitality brand that brings artistic concepts of contemporary time. Their brand presence required a strong artisanal identity that justified their idea of Indian art. What’s better than an aesthetic union of Indian mythology and Indian contemporary art?
Our idea was to portray Ravana’s point of view of Ramayana to connect with the existence of one of their rooms called “Ravana”
With royal visuals that captured the pure essence of Indian mythology and aesthetic art, Ravanayana Campaign for Le Sutra gained impeccable organic traction from spiritual enthusiasts and art lovers.
Organic Reach- 25000 in 2 days
Engagement rate- 8X+ engagement
Total Reach- 90000
Want to know how your travel and hospitality brand can benefit from our digital marketing expertise? Check out this blog to explore our services and get in touch with us!
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