#BeReadyWithYatri

About the brand

Official Mumbai Locals Information app by Central Railway, Mumbai. Accurate | Reliable | Convenient

Objective

Building awareness about Yatri Application & Increasing visibility among target audience.

Category

Railways

Ingredients

Influencer/Content Marketing

Case study subject

Yatri App Awareness

Medium

Instagram

Delivery Overview

  • The main focus of the campaign was to create smart content that clearly highlights the necessity of Yatri App in one’s day to day commute.
  • Our team concocted a creative campaign that wouldn’t stray away from our main aim of creating brand awareness.
  • We chose a diverse set of Nano and Micro Content Creators who, via some very creative situations, showed their followers how Yatri App is the Ultimate Guide to travel in Mumbai Locals.
  • The created content spanned across genres right from comedy & emotional to informative and artistic.

Impact

The campaign exploded to a massive level and was a smashing success. The campaign statistics are as follows:

  • The total impressions were 1.2M and counting.
  • We reached a total of 618K unique accounts.
  • We got a total engagement of 7,47,600 and counting.
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