Digital Marketing is a volatile subject. It keeps updating every minute of the day and as Digital Marketers it becomes a necessity for us to keep ourselves updated. Digital marketing trends here will help you understand what’s a must for your brand or your business.
In simple terms, AI is the intelligence demonstrated by machines. It allows you to obtain or sustain a competitive advantage. AI also allows you to analyze consumer behavior and purchase from the data obtained. Personalization is nothing new in DM, but with the advent of Artificial Intelligence (AI), businesses can now offer highly personalized experiences to their customers. By leveraging AI, businesses can gather data about their customers’ preferences, behaviors, and demographics to create personalized content and marketing campaigns that resonate with them.
With the increasing adoption of mobile devices and location-based services, hyperlocal targeting is becoming an increasingly popular DM trend. By targeting users based on their physical location, businesses can create highly targeted campaigns that offer a personalized experience to the user.
Voice Search Optimization:
With the rise of smart speakers and voice assistants, optimizing for voice search is becoming increasingly important. By leveraging natural language processing and machine learning, businesses can optimize their content to rank higher in voice search results.
Interactive content is becoming increasingly popular, and it’s easy to see why. By creating engaging and interactive content, businesses can offer a personalized experience to their customers and increase engagement and conversions.
Video marketing has been around for a while, but it’s still going strong. In 2023, video is expected to become even more important in DM. By creating high-quality video content, businesses can increase engagement, build brand awareness, and drive conversions.
Social Media Stories:
Social media stories are becoming increasingly popular, and it’s easy to see why. By using stories, businesses can offer a behind-the-scenes look into their operations, showcase their products and services, and build a deeper connection with their audience.
Augmented Reality (AR) and Virtual Reality (VR):
AR and VR are no longer just buzzwords; they’re becoming mainstream. By using AR and VR technologies, businesses can offer immersive experiences to their customers, making their products and services more tangible and engaging.
Influencers can be well-known celebrities, or Instagram or Youtube personalities,
who are popular in their niche and have a huge follower base. Such type of marketing is similar to word-of-mouth marketing and tends to work better than corporate advertising.
AI makes it easier to look for influencers that have higher engagement, fewer fake followers, and can potentially bring positive ROI.
The micro-moment is known as “An intent-rich moment when a person turns to a device to act on a need – to know, go, do or buy.”
There are four micro-moments that really matter and those are :
To make use of moments, marketers need to be agile and “be there, be quick & be useful” as Google puts it. Micro-moments question the status-quo of the linear marketing funnel that sets up: Awareness, Consideration, Purchase, Delight.
According to Mention :
“When we act on our needs in the moment, our expectations are high and our patience is low. This makes the quality, relevance and usefulness of marketing more important than ever.”
Social Commerce & Shoppable Posts:
DM Trends In 2023 You Don’t Want To Miss
With e-commerce and social media both growing at alarming rates, it’s no wonder brands are using the two together to maximize opportunities for sales. Social media is integral to digital marketing, and visual platforms like Instagram are gold for marketers. Better yet, visual commerce is taking off as more consumers are willing to buy products through ads they see in their feeds.
Instagram reports that the platform has 1bn users, and 90% of them already follow active shopping brands, with many visiting these profiles on a daily basis. So what better way to leverage this massive potential than by using shoppable posts?