Problem Statement

• Low Brand Awareness and Limited Recognition.
• Broad Targeting Resulting in Irrelevant Traffic.
• High Cost per Lead and Low Conversion Rates.

Core Insight & Strategy

• Created Targeted Geographic Campaigns for Precise Communication.
• Created Campaign Level Funnel Strategy.
• Used Visual & Engaging Video Ads for Better CTR.
• Leveraged Remarketing to Further Educate the Potential Customers.

Delivery Overview

• A thorough media strategy was created based on:
• Demographic Specificity: Focused on age, income, and lifestyle to reach Nomadic Road’s ideal customers – HNIs and UHNIs over 35.
• Interest-Based Segmentation: Targeted users with interests in luxury travel, adventure, and unique cultural experiences. Aligned with specific interests such as luxury cars, high-value goods, and sports like F1, golf, and tennis.
• Seasonal Targeting: Tailored campaigns to align with the seasons, capturing attention in the UAE during summer and European countries in winter.
• Tailored Campaigns: Optimizing Budgets with Personalized, Country-Specific Messaging Strategies
• Dynamic Optimization: Continuously Refined Targeting Based on Performance Data for Optimal Reach and Engagement.