Expanding Horizons: Achieving a 115% Boost in Conversion Rate & 10X Increase in Lead Qualification | Nomadic Road
About the Brand
Nomadic Road is a premier adventure travel company offering unique, off-the-beaten-path journeys across some of the world’s most remote and uncharted territories. Specializing in overland expeditions, they provide an authentic travel experience through rugged landscapes, from the Arctic to the deserts of Central Asia. With a focus on safety and sustainability, Nomadic Road ensures each adventure is meticulously planned and guided by experts, creating unforgettable memories for intrepid travelers.
- Amplify Brand Awareness
- Increase Expidition Signups
Travel & Tourism
Performance Marketing
Performance Marketing
Problem Statement
- Low Brand Awareness and Limited Recognition.
- Broad Targeting Resulting in Irrelevant Traffic.
- High Cost per Lead and Low Conversion Rates.
Core Insight & Strategy
- Created Targeted Geographic Campaigns for Precise Communication.
- Created Campaign Level Funnel Strategy.
- Used Visual & Engaging Video Ads for Better CTR.
- Leveraged Remarketing to Further Educate the Potential Customers.
Delivery Overview
- A thorough media strategy was created based on:
- Demographic Specificity: Focused on age, income, and lifestyle to reach Nomadic Road’s ideal customers – HNIs and UHNIs over 35.
- Interest-Based Segmentation: Targeted users with interests in luxury travel, adventure, and unique cultural experiences. Aligned with specific interests such as luxury cars, high-value goods, and sports like F1, golf, and tennis.
- Seasonal Targeting: Tailored campaigns to align with the seasons, capturing attention in the UAE during summer and European countries in winter.
- Tailored Campaigns: Optimizing Budgets with Personalized, Country-Specific Messaging Strategies
- Dynamic Optimization: Continuously Refined Targeting Based on Performance Data for Optimal Reach and Engagement.
Impact
- Substantial Visibility Growth: Impressions skyrocketed by 221.62%, vastly expanding the brand’s reach.
- Enhanced Lead Quality: The qualification ratio improved dramatically by 10X, reflecting higher-quality audience engagement.
- End Conversions: All the expeditions for 2024 were booked by May 2024 & planning for 2025 had been initiated.
- Qualification to Conversion: Initially, we achieved a 4% conversion rate with well-qualified prospects. Through recent improvements, this rate has impressively increased to 8.6%, marking a significant improvement of 115%.”
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
Using AI to Predict Consumer Trends and Stay Ahead of the Curve
Businesses are no longer staying ahead of the curve to be the best in their field; they are doing it for their survival. With cutthroat competition and ever-shifting consumer taste being the norm, it is hard to know whether what’s working today can work tomorrow as...
The Ethics of AI in Marketing: Balancing Automation with Human Touch
Working in an ever-changing industry like marketing can make automation feel like a superpower. It helps in every aspect of the task, from personalising, optimising, and scaling the efforts into something more significant. However, with AI creeping in and integrating...
Top 10 AI Use Cases in Digital Marketing Nobody Talks About
What is AI being used for in digital marketing? Well, just about everything. From content writing to research, AI has proven quite useful. But beyond the buzzwords, there is a whole other side of AI application in digital marketing that is being used quietly to...