Scaled Up & Optimised Campaigns to Reduce CPA by 80% Over 6 Months | Fyre Energy

About the Brand

Fyre Energy is India’s first functional energy brand. Ranging from the ready-to-drink energy shots to India’s first caffeinated, make-your-own energy drink-mix to the one-of-its-kind single use sachets in Fyre products have it all.
They give you the energy and alertness you need with just the right mix of vitalizing ingredients and nothing else. No added sugar, no extra calories, Easy to carry, convenient to use. Moreover they won’t burn a hole in your pocket.

Objective

Increase Sales

Delivery Overview

Market Entry: When Fyre Energy partnered with us, they were a budding brand launching their product and aiming for digital sales growth.
Extensive A/B Testing: Our strategy began with extensive A/B testing across demographics, geographies, niche audiences, and ad creatives. We had created around 25 campaign variants based on above parameters to understand the relevant TG.
Achieve Scale: Within 3 months, we were able to scale the campaigns to 3.5X the monthly spends we substantially reduced costs per conversion.

Impact

Sales Surge: Increased from 127 to 4837 overall purchases in 3 months.
Cost Efficiency: Slashed by approximately 80%.
ROAS Enhancement: Soared from 0.37X to 3X within 6 months.

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