Scaled Up & Optimised Campaigns to Reduce CPA by 80% Over 6 Months | Fyre Energy
About the Brand
Fyre Energy is India’s first functional energy brand. Ranging from the ready-to-drink energy shots to India’s first caffeinated, make-your-own energy drink-mix to the one-of-its-kind single use sachets in Fyre products have it all.
They give you the energy and alertness you need with just the right mix of vitalizing ingredients and nothing else. No added sugar, no extra calories, Easy to carry, convenient to use. Moreover they won’t burn a hole in your pocket.
Increase Sales
FMCG
Performance Marketing
Performance Marketing
Delivery Overview
- Market Entry: When Fyre Energy partnered with us, they were a budding brand launching their product and aiming for digital sales growth.
- Extensive A/B Testing: Our strategy began with extensive A/B testing across demographics, geographies, niche audiences, and ad creatives. We had created around 25 campaign variants based on above parameters to understand the relevant TG.
- Achieve Scale: Within 3 months, we were able to scale the campaigns to 3.5X the monthly spends we substantially reduced costs per conversion.
Impact
- Sales Surge: Increased from 127 to 4837 overall purchases in 3 months.
- Cost Efficiency: Slashed by approximately 80%.
- ROAS Enhancement: Soared from 0.37X to 3X within 6 months.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Thinking Lab
AI-Powered Digital Marketing – Hype vs. Reality
Introduction AI is everywhere in digital marketing. From AI-powered content creators to automated ad optimisers, every tool claims to be a game-changer. But let's be honest: does artificial intelligence for marketing genuinely revolutionise the industry, or is it just...
AI in Graphic Design – Threat or Creative Revolution?
Introduction Gone are the days of endless tweaking and pixel-perfect adjustments. Instead of spending hours polishing layers in Photoshop to develop a sleek, catchy visual for your brand, you type a few words in an AI creativity tool, and voila, your design looks...
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
