Scaled Up & Optimised Campaigns to Reduce CPA by 80% Over 6 Months | Fyre Energy
About the Brand
Fyre Energy is India’s first functional energy brand. Ranging from the ready-to-drink energy shots to India’s first caffeinated, make-your-own energy drink-mix to the one-of-its-kind single use sachets in Fyre products have it all.
They give you the energy and alertness you need with just the right mix of vitalizing ingredients and nothing else. No added sugar, no extra calories, Easy to carry, convenient to use. Moreover they won’t burn a hole in your pocket.
Increase Sales
FMCG
Performance Marketing
Performance Marketing
Delivery Overview
- Market Entry: When Fyre Energy partnered with us, they were a budding brand launching their product and aiming for digital sales growth.
- Extensive A/B Testing: Our strategy began with extensive A/B testing across demographics, geographies, niche audiences, and ad creatives. We had created around 25 campaign variants based on above parameters to understand the relevant TG.
- Achieve Scale: Within 3 months, we were able to scale the campaigns to 3.5X the monthly spends we substantially reduced costs per conversion.
Impact
- Sales Surge: Increased from 127 to 4837 overall purchases in 3 months.
- Cost Efficiency: Slashed by approximately 80%.
- ROAS Enhancement: Soared from 0.37X to 3X within 6 months.
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
9 Common SEO Mistakes to Avoid in 2025 Micro-Moments That Matter: How UX Can Influence High-Intent Decisions in 2025
Digital interactions today are instant, and users expect answers in the blink of an eye. They act in micro-moments, those tiny windows of time where people turn to their devices to find, learn, or buy something quickly. For businesses, these micro-moments are...
How AI Overviews Affect Google Click Rates
AI Overviews are changing the way users interact with Google search results, and it's starting to show in the numbers. As Google's AI-generated summaries dominate the top of the search engine results page (SERP), businesses and marketers are seeing significant shifts...
Voice Search and Smart Assistants: How to Optimize for the Next Digital Frontier
Search isn’t just typed anymore—it’s spoken. And in 2025, voice search optimization isn’t a futuristic idea; it’s a necessity. With millions turning to voice-activated assistants like Alexa, Google Assistant, and Siri every day, brands that want to be heard...