About the brand
Fyre Energy is India’s first functional energy brand. Ranging from the ready-to-drink energy shots to India’s first caffeinated, make-your-own energy drink-mix to the one-of-its-kind single use sachets in Fyre products have it all.
They give you the energy and alertness you need with just the right mix of vitalizing ingredients and nothing else. No added sugar, no extra calories, Easy to carry, convenient to use. Moreover they won’t burn a hole in your pocket.
Fyre Energy was a relatively new brand when they started working with us. They had just launched their product and were planning to expand their sales through digital advertising, mainly Facebook & Instagram.
We A/B tested a lot of audiences in the initial phase of the campaigns. We kept working on the demographics, geographies, niche target audiences and the ad creatives. Within the next 3 months we were able to scale up the spends while bringing the costs down significantly. We ran different targetings across India and also experimented with a variety of different ad formats to truly optimize our CPA.
We observed a spike in sales from 127 overall purchases in the first 3 months to 4837 overall purchases in just 3 months. Reduced the CPA by about 80% and the ROAS increased from 0.37X to 3X in a span of 6 months.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
300% Growth in Year on Year Organic Traffic About the brand My Home Climate is a brand that specializes in providing all kinds of air coolers ranging from evaporative air-coolers to portable coolers for indoor and outdoor use. Serving the entire USA and surrounding...
#UpYourGame Influencer Marketing Campaign | Go Sport India About the brand GO Sport is a specialist in sports footwear, sports apparel & equipment. The brand houses 70+ legendary international brands like Nike, Asics, New Balance, Speedo, etc for the first time in...
#BiodermasGoodbooks Christmas Campaign | Bioderma India About the brand BIODERMA is a NAOS brand that has been passionate about serving skin biology for 40 years. They have invented Micellar water - Sensibio H2O and today it is the world’s best Micellar Water....
Social Media is now a significant part of every marketing strategy, and most businesses are using it in an effective way to grow their business. The benefits of social media are so cost-effective that every business should use it to market their product or service. If...
Here is a short brief about the recent June 2021 Core Update from Google. Check it out to find out if why your website was affected by it and what needs to be changed to get back your lost rankings!
1. Start browsing the analytics Each of the platforms you're on provides you with some pretty good analytics and you'd possibly want to look into it. What’s getting shared a lot? What’s getting liked a lot? What’s getting commented on a lot? That way you'll tweak your...