About the brand
Fyre Energy is India’s first functional energy brand. Ranging from the ready-to-drink energy shots to India’s first caffeinated, make-your-own energy drink-mix to the one-of-its-kind single use sachets in Fyre products have it all.
They give you the energy and alertness you need with just the right mix of vitalizing ingredients and nothing else. No added sugar, no extra calories, Easy to carry, convenient to use. Moreover they won’t burn a hole in your pocket.
Fyre Energy was a relatively new brand when they started working with us. They had just launched their product and were planning to expand their sales through digital advertising, mainly Facebook & Instagram.
We A/B tested a lot of audiences in the initial phase of the campaigns. We kept working on the demographics, geographies, niche target audiences and the ad creatives. Within the next 3 months we were able to scale up the spends while bringing the costs down significantly. We ran different targetings across India and also experimented with a variety of different ad formats to truly optimize our CPA.
We observed a spike in sales from 127 overall purchases in the first 3 months to 4837 overall purchases in just 3 months. Reduced the CPA by about 80% and the ROAS increased from 0.37X to 3X in a span of 6 months.
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