Fyre Energy was a relatively new brand when they started working with us. They had just launched their product and were planning to expand their sales through digital advertising, mainly Facebook & Instagram.
We A/B tested a lot of audiences in the initial phase of the campaigns. We kept working on the demographics, geographies, niche target audiences and the ad creatives. Within the next 3 months we were able to scale up the spends while bringing the costs down significantly. We ran different targetings across India and also experimented with a variety of different ad formats to truly optimize our CPA.