Delivery Overview

• Our core objective was to generate leads interested in investing in startups, for this we ran campaigns on various platforms like Google, LinkedIn, Twitter and Facebook
• In the search campaign on Google, every keyword focused on “investor(s)” and “startups” and we kept on excluding irrelevant keywords on a regular basis
• We also experimented with display and video campaigns which resulted in a good number of qualified leads
• We created multiple audiences on Facebook to target audiences interested in investments & startups
• On LinkedIn, we experimented with a combination of Job Titles, Seniority, Industries, Member Groups, etc,. to increase the audience size & to ensure we reach a relevant audience
• We experimented with various headlines for both InMail and sponsored content ads which helped us generate leads at comparatively lower CPL
• We also launched “Lead Form” campaigns which helped us to get more leads at lower CPL
• We also ran extremely rewarding “Remarketing Campaigns”
• A Lead Generation campaign was launched on the “Taboola” platform as well

Campaign Creatives