Delivery Overview

• Our campaigns structure was based on targeting specific regions in the US having an contractors who would be interested in complete management software.
• We used Google Ads for people searching for specific queries and Facebook ads for
• While also reaching out to remarketing audiences i.e people who have installed the app but not signed up and people who have visited our website/landing pages. Secondly reaching out to lookalike audiences of people who have signed up i.e specific target types, etc
• For Google, we experimented with almost all campaign types i.e search, display, discovery, video, app, smart campaigns, etc.
• We experimented with an idea to drive more traffic & generate more leads by using another brand name & landing page which is CompanyCRM. Offering people a 30 day free trial with the same contractor software.