Generated 6X ROAS & Relevant Website Traffic Increase by 80% | Nomadic Road
About the brand
Nomadic Road is an exclusive expedition company that provides an alternative travel experience by offering Overland Motoring Journeys. Nomadic Road organizes expeditions for travelers seeking a more meaningful yet extraordinary travel experience, providing prompt expedition vehicles to explore uncharted territories. The company’s goal is to change the traditional approach to travel and provide a sense of achievement by encouraging clients to step out of their comfort zones and make new memories.
Seek out individuals who will sign up for their extreme expeditions.
Amplify Brand Awareness, Expeditions Signups
Travel & Tourism
Performance Marketing
Performance Marketing
Challenges
- Primary challenge was to attract more relevant visitors to the website. The current targeting was too broad and needed to be refined to reach the ideal audience more effectively.
- Another challenge was to optimize marketing campaigns to decrease the cost per lead and improve the conversion rate.
We have worked with similar clients but the challenges were new
- Due to the low brand awareness, many people were not aware that such a brand existed & that the offering was a USP in itself.
- Bringing relevant audiences to the website was a challenge, because while it was a very impressive proposition, major conversions happened from an evolved segment of travellers.
Trumped Strategies & Delivery Overview
- To enhance brand awareness, we launched website traffic campaigns on Meta and Discovery & Display campaigns on Google. These campaigns effectively reached our intended audience in the targeted market and successfully presented our brand.
- We decided to execute integrated platform campaigns and identified Meta and Google Ads as the optimal channels to reach our target audience.
- We developed campaign funnels that guided users from brand awareness campaigns to conversion campaigns, with the aim of increasing brand visibility and driving more conversions
- We created targeted audiences for meta and Google Ads by developing audience personas through brainstorming sessions, which allowed us to optimize our advertising campaigns and reach the right people with our messaging
- To have better control over our advertising budget, we created separate campaigns for different countries. This allowed us to optimize our expenditure and personalize our messaging to targeted geographic regions
- We produced visually captivating and engaging video ads to effectively communicate our message, resulting in a 30% increase in our click-through rate (CTR)
- After careful analysis, we identified the most effective ad platform and placements for our campaigns and allocated more resources towards utilizing them. This helped us to optimize our advertising efforts and maximize our ROI
- We implemented remarketing campaigns to retarget individuals who had previously interacted with our website or ads. This allowed us to re-engage with potential customers and increase the likelihood of conversions
Impact
- Relevant traffic increased by 80%
- Qualification ratio improved by 10X
- Average session duration increased by 20%
- 6X ROAS was generated overall
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
82.86% QoQ Growth in New Users Through SEO Optimization for Prolicious: A Healthy Snacking D2C Brand
82.86% QoQ Growth in New Users Through SEO Optimization for Prolicious: A Healthy Snacking D2C Brand About the brand Prolicious is a plant-based protein startup with varieties of Gluten-free snack offerings like Khakra, Thins, Breakfast Pre-mix, Pasta, etc. These...
A Remarkable Surge Of 69% In Organic Sessions In Less Than 8 Months For CDP India: A 30-year Old IT Company
A Remarkable Surge Of 69% In Organic Sessions In Less Than 8 Months For CDP India: A 30-year Old IT Company About the brand Prospering over a span of 30+ years, CDP India is an established and acknowledged entity in the field of Information Technology. They are an ISO...
A QoQ rise of 98.2% in New Users and 171K Impressions for KeyPak: A Canadian Shipping Company Through SEO
A QoQ rise of 98.2% in New Users and 171K Impressions for KeyPak: A Canadian Shipping Company Through SEO About the brand KeyPak is one of Ontario’s largest independent packaging solutions companies founded in 1994, as a family business in London, Ontario.KeyPak has...
Thinking Lab
How can social media campaigns benefits your SEO Strategies
As SEO Experts, there are a few traditional checklist strategies that one does in their campaigns things as on-page, off-page, and technical SEO optimization. Also otherwise unconventional strategies like using Google search ads for SEO campaigns, one such other...
Yatri-test
A Localised Infotainment Campaign Mise En Place ‘Mumbai Local’ is the city’s lifeline. It operates over 2.3K train services & carries over 7.5 million commuters every single day Most of the commuters spend their journey staring into their mobile phones. Among...
SEO and Google Ads: How to Use Them Together for Better Results
SEO and Google Ads. While both of these are strategies completely opposite to each other, they have one very important thing in common it helps businesses appear in top positions of Google. If both of these strategies are used in unity with each other they can give...