HomeTown is a leading Indian furniture and home-décor brand that offers a wide range of furniture like sofas, beds, dining sets and home accessories. They also offer interior-design and home furnishing. With over 16+ stores across India and an online platform, the brand focuses on helping people create modern home looks and functional living spaces. Their collections cover everything from large furniture pieces to décor, furnishings and kitchenware making it simple to outfit every room of the home

Drive High Intent Traffic & Maximize Conversions for Limited-Time Offer

• Create a dedicated landing page optimized for the Exchange & Offer campaign
• Attract users actively searching for furniture exchange and discount deals
• Generate qualified traffic that converts into leads and sales

• Intent Over Volume: Most SEOs chase high-volume keywords. We targeted lower-volume, high-intent keywords where users were ready to exchange furniture and make purchases
  
• User-First Content: Rather than keyword stuffing, We crafted content answering real user questions about furniture exchange, eligibility, and discounts, building trust first.
  
• Strategic Internal Linking: Analyzed top-performing collection pages via GSC and linked them to the new landing page, distributing link equity and accelerating indexing.
  
• Social Signal Boost: Leveraged Instagram Stories to drive early traffic and engagement, sending positive user signals to search engines about page relevance and quality.
• FAQ Section + Schema Markup : Researched customer mindset around brand exchange offers and what they’re looking for. Created FAQ-based questions covering both customer concerns and brand-specific queries, then implemented FAQ schema for enhanced SERP visibility.

• Intent-Based Keyword Research: Identified keywords with transactional and commercial intent where users were actively looking to exchange furniture and avail offers, not just browsing.
• Content Structure & Relevance: Designed page content to directly answer search queries with clear hierarchy, compelling offer details, and a seamless user journey from search to conversion..
• Helpful & Trustworthy Content: Prioritized user experience over SEO tricks. Created clear, transparent content explaining the exchange process, eligibility criteria, and discount structure to build credibility.
• AEO Research & FAQ Schema: Research and added a comprehensive FAQ section addressing customer mindset and taken question based long  tail keywords and implemented FAQ schema for AI Overview opportunities.
• Strategic Internal Linking: Analyzed GSC data to identify high-authority collection pages, then linked from those pages to the new landing page for faster crawling and link equity distribution.
• Quality Backlinks Over Quantity: Secured few but highly relevant, high-DA backlinks from furniture and home décor industry websites instead of mass directory submissions..

• On Page Optimization – Implemented structured content with optimized meta tags, compelling headlines, and clear CTAs. Built a strong internal linking structure from high performing product and collection pages to accelerate discovery and rankings.
• Technical SEO Foundation- Ensured mobile-first optimization, fast page load speeds, and proper implementation of schema markup including FAQ, Product, and Offer schemas to enhance SERP visibility and rich snippet opportunities.
• Content & UX Optimization – Created user centric content explaining the exchange process step-by-step, highlighting discount benefits, and addressing common objections. Added trust signals like process transparency and customer testimonials.