Delivery Overview

• Honeywell Air Comfort enables D2C purchases for Honeywell products in the USA geography.
• We were given the challenge to increase the organic traffic for this website, inspite of heavy duty competition from marketplaces like Amazon & Best Buy and the brand website.
• The brand primarily sells 3 product categories through their website – Portable Evaporative air coolers, air conditioners & dehumidifiers.
• We developed a detailed year long SEO strategy keeping seasonality in mind.
• The strategy included 3 primary pillars – content & keywords, backlinks & technical page wise optimisation.
• We would increase the efforts during summer in USA when the demand for products is much higher in the market and reduce the effort during winter periods. That way, the client also saved money on their annual retainer with us during lean periods.
• Content was given due importance since we knew that the customer journey before buying a product in this category involves a lot of research. Most of this research happens online, by typing relevant search queries on Google.
• We created multiple content pieces which acted as buying guides for customers to help them decide on which product is perfect for their households. This education also fell into the brand ethos the brand follows to help customers purchase right.
• A big need was to improve the domain authority of the website to help it rank on the top and using a thorough backlinking strategy, this was achieved.
• The website was also recently migrated and hence had a lot of technical issues. The technical issues ate up a large amount of crawl budget and lead to loss in rankings. After careful and thorough evaluation, the right aspects of the website were fixed by our technology team.