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Honeywell’s 6-Month Success: 331.02% Organic Traffic Growth & 500% Increase in Impressions

About the brand

Honeywell tackles complex challenges in automation, aviation, and energy transition. We offer innovative solutions through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation segments, all powered by Honeywell Forge software. Our goal is to make the world smarter, safer, and more sustainable.

Objective


Traffic Growth

Category

Consumer Electronics

Ingredients

SEO

Case study subject

SEO

Delivery Overview

  • Honeywell Air Comfort enables D2C purchases for Honeywell products in the USA geography.
  • We were given the challenge to increase the organic traffic for this website, inspite of heavy duty competition from marketplaces like Amazon & Best Buy and the brand website.
  • The brand primarily sells 3 product categories through their website – Portable Evaporative air coolers, air conditioners & dehumidifiers.
  • We developed a detailed year long SEO strategy keeping seasonality in mind.
  • The strategy included 3 primary pillars – content & keywords, backlinks & technical page wise optimisation.
  • We would increase the efforts during summer in USA when the demand for products is much higher in the market and reduce the effort during winter periods. That way, the client also saved money on their annual retainer with us during lean periods.
  • Content was given due importance since we knew that the customer journey before buying a product in this category involves a lot of research. Most of this research happens online, by typing relevant search queries on Google.
  • We created multiple content pieces which acted as buying guides for customers to help them decide on which product is perfect for their households. This education also fell into the brand ethos the brand follows to help customers purchase right.
  • A big need was to improve the domain authority of the website to help it rank on the top and using a thorough backlinking strategy, this was achieved.
  • The website was also recently migrated and hence had a lot of technical issues. The technical issues ate up a large amount of crawl budget and lead to loss in rankings. After careful and thorough evaluation, the right aspects of the website were fixed by our technology team.

Impact

Comparing 6 months period of 2024 with the previous year 2023:

  • Total users increase from 31,661 to 136,940 (332.52%), indicating a growing number of individuals visiting our website over 12 months
  • We saw an increase in New users from 31,437 to 135,965 (332.5%), highlighting a substantial rise in the number of unique individuals visiting our website.
  • There was an increase in Sessions from 38,505 to 165,966 (331.02%), reflecting more users initiating interactions on our website.
  • There was an improvement in the Bounce rate from 30.55% vs. 6.32% (79.31%), indicating that visitors are staying on our website for a longer period.
  • There was an increase in Clicks from 35.8K to 145K (305.03%) growth, implying that more users are clicking on the results that are ranking on the SERP.
  • There was an increase in Impressions from 1.53M to 9.43M (516.34%) growth, indicating that the website’s pages are being seen more frequently by users.

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