Boosting Online Visibility: Coign Consulting’s 34x Growth in Impressions & 9x Growth in Clicks through SEO
About the Brand
- Coign Consulting is India’s leading Warehouse Innovation & Design Consulting firm, specialising in optimizing warehousing infrastructure and operations.
- They offer services such as Functional Master Planning (FMP), Pre-Occupational Site Audit (POSA), Intra-Warehouse Design (IWD), Vendor Sourcing Assistance (VSA), SOP writing, WMS specification & assessment, and warehouse performance reviews.
- Their mission: to transform warehouses into smart, scalable, efficient facilities through data-backed design, process flow optimization, and technology integration.
- They cater to multiple industries and design large projects including logistics parks, distribution centers, and complex warehouse layouts.
Core Insight
- Coign saw a massive 3,400% increase in impressions (1.06K → 29.1K), reflecting broader keyword coverage and significantly improved search presence.
- Clicks surged by +627% (198 → 1.45K), bringing more qualified visitors to the website and strengthening lead generation potential.
- While visibility expanded, the drop in average CTR (18.6% → 5%) is because the more the impressions less is the CTR on SERPs.
- Similarly, average position slipped (10.8 → 29.6), showing that visibility came from new, broader keywords where competition is higher.
- These results highlight a strong foundation: Coign has built awareness at scale and now has the opportunity to fine-tune targeting, improve rankings for high-value terms, and optimize CTR for better conversions.
Strategy
- Keyword Optimization – Targeted Niche relevant keywords to expand organic reach.
- On-Page SEO – Improved meta titles, descriptions, and content structure for better SERP performance.
- Technical SEO Fixes – Enhanced crawlability, improved load times, and ensured mobile responsiveness.
- Backlink Building – Focused on acquiring high-quality, relevant backlinks to strengthen domain authority.
- Performance Tracking – Monitored keyword performance via Google Search Console and refined approach continuously.
Delivery Overview/Solution
Description:
To improve organic performance, a comprehensive SEO-focused delivery plan was implemented, targeting visibility, ranking improvement, and higher click volume.
Implementation Steps:
- Step 1: Conducted an in-depth SEO audit to identify gaps in on-page, off-page, and technical performance.
- Step 2: Optimized website meta titles, descriptions, and internal linking for better CTR and crawlability.
- Step 3: Strengthened domain authority with strategic backlink building across relevant industry sites.
- Step 4: Improved technical SEO (page speed, indexing, mobile optimization).
- Step 5: Used Google Search Console insights to track impressions, clicks, and average positions, refining strategy continuously.
Tools Used:
- Google Search Console (performance tracking)
- Google Analytics 4 (GA4) (traffic & engagement analysis)
- SEO Tools (SEMrush / Ahrefs / Screaming Frog for audits)
Impact
Results – Key Metrics:
- Total Clicks: 1.44K (7.3X from 198)
- Total Impressions: 29.7K (↑28.02X from 1.06K)
- Keywords Ranking : Ranking on 32 out of 50
- Average Position: 29.6 (↑ from 10.6)
Summary:
SEO strategy helped us boost visibility significantly. Within 6 months, impressions rose by 34x and clicks improved by , strengthening our search presence and traffic inflow.
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