Challenges

• Low site visits
• Higher CPL
• High Cost Per Qualified Leads
• Finding the right audiences to target: The original targeting was extremely generic
• Increase in conversion rate: The website wasn’t properly structured

Delivery Overview

• Optimising the target CPA bids which helped us to lower the CPL
• We focused on pricing, offers and USPs in ad copies as per the target audience and this helped us to attract quality leads.
• We tested CALL campaigns as people are more likely to be more engaged over a phone call. This strategy helped us to increase the volume of the lead as well as improve the lead quality
• We kept optimising keywords, adding relevant keywords, pausing non-performing and negating irrelevant keywords to improve the campaign performance
• We created regional language ad creatives, and this proved to be a perfect strategy to lower CPLs
• We focused on pricing and offers in ad creatives as the target audience which helped us attract quality leads. We also created festival-specific ads.
• We also put a virtual tour video on the website to help the prospects visualise the experience

Campaign Creatives