Improved the Qualified Lead Ratio by 2X & Achieved 10% Site Visits Ratio | Vardhan Heights
About the brand
Established in 1951, Vardhan Group has constantly been ranked as one of the top real estate developers in Mumbai for over 6 decades. For its unerring strive for quality & reputation for timely completion, the group continues to pave new paths in the construction industry.
Welcome to a home that’s surrounded by panoramic city views, tranquillity and unrivalled amenities. Vardhan Heights is your gateway to an ideal life with the best commuting facilities & advanced amenities at a stone’s throw!
That’s when we say, Vardhan Heights is a well-planned project keeping your needs and aspirations in mind.
Increase Site Visits, Reduce Cost of Qualified Leads
Real Estate
Performance Marketing
Performance Marketing
Challenges
- Low site visits
- Higher CPL
- High Cost Per Qualified Leads
- Finding the right audiences to target: The original targeting was extremely generic
- Increase in conversion rate: The website wasn’t properly structured
Delivery Overview
- Optimising the target CPA bids which helped us to lower the CPL
- We focused on pricing, offers and USPs in ad copies as per the target audience and this helped us to attract quality leads.
- We tested CALL campaigns as people are more likely to be more engaged over a phone call. This strategy helped us to increase the volume of the lead as well as improve the lead quality
- We kept optimising keywords, adding relevant keywords, pausing non-performing and negating irrelevant keywords to improve the campaign performance
- We created regional language ad creatives, and this proved to be a perfect strategy to lower CPLs
- We focused on pricing and offers in ad creatives as the target audience which helped us attract quality leads. We also created festival-specific ads.
- We also put a virtual tour video on the website to help the prospects visualise the experience
Campaign Creatives
Impact
- Achieved a 10% site visits ratio on total leads
- Improved the qualification ratio by 2X
- Average session duration increased by 20%
- Generated 40X ROAS overall
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