Improved the Qualified Lead Ratio by 2X & Achieved 10% Site Visits Ratio | Vardhan Heights
About the Brand
Established in 1951, Vardhan Group has constantly been ranked as one of the top real estate developers in Mumbai for over 6 decades. For its unerring strive for quality & reputation for timely completion, the group continues to pave new paths in the construction industry.
Welcome to a home that’s surrounded by panoramic city views, tranquillity and unrivalled amenities. Vardhan Heights is your gateway to an ideal life with the best commuting facilities & advanced amenities at a stone’s throw!
That’s when we say, Vardhan Heights is a well-planned project keeping your needs and aspirations in mind.
Increase Site Visits, Reduce Cost of Qualified Leads
Real Estate
Performance Marketing
Performance Marketing
Challenges
- Low site visits
- Higher CPL
- High Cost Per Qualified Leads
- Finding the right audiences to target: The original targeting was extremely generic
- Increase in conversion rate: The website wasn’t properly structured
Delivery Overview
- Optimising the target CPA bids which helped us to lower the CPL
- We focused on pricing, offers and USPs in ad copies as per the target audience and this helped us to attract quality leads.
- We tested CALL campaigns as people are more likely to be more engaged over a phone call. This strategy helped us to increase the volume of the lead as well as improve the lead quality
- We kept optimising keywords, adding relevant keywords, pausing non-performing and negating irrelevant keywords to improve the campaign performance
- We created regional language ad creatives, and this proved to be a perfect strategy to lower CPLs
- We focused on pricing and offers in ad creatives as the target audience which helped us attract quality leads. We also created festival-specific ads.
- We also put a virtual tour video on the website to help the prospects visualise the experience
Campaign Creatives
Impact
- Achieved a 10% site visits ratio on total leads
- Improved the qualification ratio by 2X
- Average session duration increased by 20%
- Generated 40X ROAS overall
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
Thinking Lab
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...
Boost Your Strategy with Cross-Channel Marketing | DigiChefs
How Cross-Channel Marketing Can Boost Your Overall Strategy In the race to stand out online, many brands spend thousands on SEO, paid ads, social media, email campaigns, and content marketing. But these efforts tend to function in silos, with teams operating in...
AI-Powered Digital Marketing – Hype vs. Reality
Introduction AI is everywhere in digital marketing. From AI-powered content creators to automated ad optimisers, every tool claims to be a game-changer. But let's be honest: does artificial intelligence for marketing genuinely revolutionise the industry, or is it just...
