Improved the Qualified Lead Ratio by 2X & Achieved 10% Site Visits Ratio | Vardhan Heights
About the brand
Increase Site Visits, Reduce Cost of Qualified Leads
Real Estate
Performance Marketing
Performance Marketing
Challenges
- Low site visits
- Higher CPL
- High Cost Per Qualified Leads
- Finding the right audiences to target: The original targeting was extremely generic
- Increase in conversion rate: The website wasn’t properly structured
We have worked with similar clients but the challenges were new
- Lowering the CPL
- Increase in site visit ratio
- Decrease cost per qualified leads
Trumped Strategies & Delivery Overview
- Optimising the target CPA bids which helped us to lower the CPL
- We focused on pricing, offers and USPs in ad copies as per the target audience and this helped us to attract quality leads.
- We tested CALL campaigns as people are more likely to be more engaged over a phone call. This strategy helped us to increase the volume of the lead as well as improve the lead quality
- We kept optimising keywords, adding relevant keywords, pausing non-performing and negating irrelevant keywords to improve the campaign performance
- We created regional language ad creatives, and this proved to be a perfect strategy to lower CPLs
- We focused on pricing and offers in ad creatives as the target audience which helped us attract quality leads. We also created festival-specific ads.
- We also put a virtual tour video on the website to help the prospects visualise the experience
Impact
- Achieved a 10% site visits ratio on total leads
- Improved the qualification ratio by 2X
- Average session duration increased by 20%
- Generated 40X ROAS overall
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Increased the Engagement by 5X for Western Refrigeration
Increased the Engagement by 5X for Western Refrigeration About the brand Western Refrigeration Pvt. Ltd. came into existence in 1972 and first started as a trading company, incorporating and supplying air-conditioning and refrigeration parts to large companies. ...
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network...
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12 | Venture Catalysts
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12 | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network to passionate...
Thinking Lab
Instagram Shop: How it can increase Sales and Generate Revenue?
Facebook, Instagram, Twitter, LinkedIn, and Youtube are the social media platforms used and viewed worldwide. The Hottest of these five is Instagram as it is miles ahead of them. It is rich in content and also rich in a variety of content. The age group from 10 - 50...
How Can A Youtube Channel Help Your Small Business Grow?
For small businesses looking to increase their online visibility and reach, digital marketing services can be a valuable investment. Youtube is a cost-effective way for growing your business. Online video views are growing exponentially with over 4 billion views...
5 Digital Marketing Strategies That Actually Work for Your Business
Creating and implementing a digital marketing strategy that actually works can be difficult, especially since there are so many ideas and strategies circulating today in the world of marketing. An effective digital marketing strategy can increase sales of a product or...