Ranked In Top 3 For Targeted Keywords Within 6 Months | Life Force Homeopathy
About the Brand
Life Force Homeopathy is one of the leading homeopathy clinics in India, serving globally. The protagonist behind Life Force Homeopathy, Dr. Rajesh Shah, is the pioneer in online treatment in the world and has treated patients from 180+ countries.
Website Traffic Enhancement
Health
Full Digital Suite
Search Engine Optimisation
Delivery Overview
- The core objective of SEO for Life Force Homeopathy was to drive leads of patients wanting to get treated using Homeopathy.
- The patients would come not only from India but also from US, UK, Canada, Australia & Middle East.
- A thorough SEO campaign was designed to meet these objectives over the next 2 years with milestones set for every 6 months.
- To begin with, we understood keyword gaps & content gaps for the most relevant and high intent keywords, which were ranking between the 2nd page to the 5th page on Google SERP.
- Our agenda was to demonstrate success in lead generation using SEO by targeting these low hanging fruits first, that way, the influx of leads that will be observed the client will ensure they trust us in the long run.
- We shortlisted a list of around 100 keywords which fit the above criteria and began an overall on page & off page exercise for these keywords.
- Parallely, we also created new content taking help of the doctors at Life Force clinics. We wanted to ensure that the content has thought leadership, opinionated and serves customers well.
- After the technical & content optimisation bit was completed, we also focused on backlink building with appropriate anchor texts to target these 100 keywords. We also targeted long tail semantics of these 100 keywords so as to drive highly relevant leads.
- To generate international traffic, we implemented HREF LANG tags, created city wise pages for top ailments and did programmatic SEO for content production for each of these pages.
- We prepared content clusters using blogs and disease pages to build topical authority & meet the EEAT criteria of Google’s algorithm.
Impact
- Within a span of 6 months, 60% of our targeted keywords were ranking on the first page of Google.
- Their number of leads grew by 30% when compared to previous 6 months.
- The content cluster strategy using blogs, ensured that we have a solid top of funnel traffic, which aided conversions for the PPC campaigns being run.
- Overall, a solid growth benchmark was set and we went on to target the next set of 100 keywords.
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...