3.5X Increase In Final Conversion With Targeted Paid Campaigns | Unimont Realty

Case Studies, Paid Marketing Case Studies

About the brand

Unimont Realty started out in 2010 with a vision to build properties that provide luxurious amenities at affordable prices. With over 5 ongoing projects & 3 already delivered projects, Unimont is a reputed name in Real Estate around Mumbai.
Objective

Lead Generation

Category

Real Estate

Services provided

Paid Advertising

Case study subject

Paid Advertising

Overview

Unimont Realty’s projects are spread across Navi Mumbai & Khopoli. Being a Real Estate brand, lead generation was the primary goal. Target was to get leads for their Khopoli project by targeting audiences in & near Mumbai. Facebook, & Instagram were chosen to carry out paid campaigns. DigiChefs’ vast experience in real estate coupled with an effective strategy & creative designs helped generate effective results.

Outcome

Conversion Rate Optimisation efforts mapping the entire journey from clicks to lead-fills led to a 185% increase in leads generated in a short span of 3 months with the same budget as earlier. High quality leads were ensured owing to carefully crafted & consistently optimised campaigns. The overall conversion rate from lead to flat bookings improved by 3.5X.

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