About the brand
Unimont Realty started out in 2010 with a vision to build properties that provide luxurious amenities at affordable prices. With over 5 ongoing projects & 3 already delivered projects, Unimont is a reputed name in Real Estate around Mumbai.
Unimont Realty’s projects are spread across Navi Mumbai & Khopoli. Being a Real Estate brand, lead generation was the primary goal. Target was to get leads for their Khopoli project by targeting audiences in & near Mumbai. Facebook, & Instagram were chosen to carry out paid campaigns. DigiChefs’ vast experience in real estate coupled with an effective strategy & creative designs helped generate effective results. Our research indicated that the target geography had a large number of people living on rent because of the presence of nearby SEZs. The ‘Rent2Emi’ campaign educated audiences that it was much wiser to buy a flat and pay its EMI than keep paying rent in that geography of Khopoli.
The CPLs reduced to half of the regular numbers after the ‘Rent2Emi’ campaign was launched. It signficantly helped target a very specific audience set and generate site visits. This audience showed a 40% higher chance of site visits compared to other leads from Facebook ads. Ads in Marathi had the lowest CPL..
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
37% QoQ Increase in Organic Traffic Using SEO | Science Equip About the brand Science Equip Pty Ltd is an Australian family owned and operated business. They are authorised dealer of quality laboratory equipment and consumables. Importer of over 50,000 products...
Creating A New Brand Identity – Brand Name, Logo, Positioning, Website & Consulting | The Stitches & Seams
Creating A New Brand Identity – Brand Name, Logo, Positioning, Website & Consulting | The Stitches & Seams About the brand Stitches & Seams is a new player in the custom clothing domain. They provide premium quality men’s apparel along with a bespoke...
Increased Media Spends From INR 10K to INR 200K While Maintaining ROAS On Website Sales Campaigns For A Fashion Label | The Glu Affair
Increased Media Spends From INR 10K to INR 200K While Maintaining ROAS On Website Sales Campaigns For A Fashion Label | The Glu Affair About the brand The Glu Affair is an offbeat online fashion brand selling apparels for men & women. They are aimed at breaking...
Let’s face it, with an absolutely low entry barrier to start a digital marketing agency, there has been incredible growth in the number of such agencies in countries like India, where laws aren’t as stringent as say, UAE, in terms of licenses for professional...
Google confirmed that it is rolling out Lead Form extension for search ads in a few weeks. The feature is currently in BETA mode and hence is being rolled out in phases. After seeing its success on various other platforms like Facebook & LinkedIn, Google had...
There are hundreds of things you can work on to optimize the cost per lead for your lead generation campaigns. The most popular ones being - improving the user journey on your landing pages, impactful content on the landing page, improving the audience targeting...