Reduced CPLs By Half Using “Rent2EMI” Campaign | Unimont Realty

About the brand

Unimont Realty started out in 2010 with a vision to build properties that provide luxurious amenities at affordable prices. With over 5 ongoing projects & 3 already delivered projects, Unimont is a reputed name in Real Estate around Mumbai.

Objective

Lead Generation

Category

Real Estate

Ingredients

Paid Advertising

Case study subject

Paid Advertising

Delivery Overview

Unimont Realty’s projects are spread across Navi Mumbai & Khopoli. Being a Real Estate brand, lead generation was the primary goal. Target was to get leads for their Khopoli project by targeting audiences in & near Mumbai. Facebook, & Instagram were chosen to carry out paid campaigns. DigiChefs’ vast experience in real estate coupled with an effective strategy & creative designs helped generate effective results. Our research indicated that the target geography had a large number of people living on rent because of the presence of nearby SEZs. The ‘Rent2Emi’ campaign educated audiences that it was much wiser to buy a flat and pay its EMI than keep paying rent in that geography of Khopoli.

Impact

Rent2EMI campaign reduced CPLs to Rs. 50 and generated a great traction in our audience. The CPL never increased more than Rs. 180 in the history of the campaigns. Marathi ads resulted in a CPL 30% lower than English ads with higher engagement with telecallers.

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