Increasing Lead generation using Paid Advertising – Work Square
About the brand
Work Square is a co-working space that offers office infrastructure with emphasis on promoting an in-house entrepreneurial community. They have 2 centres in Mumbai that house startups, free lancers, small companies as well as enterprises.
Objective
Lead Generation
Category
Real Estate
Services provided
Paid Advertising
Case study subject
Paid Advertising
Overview
Lead generation was the primary goal as Work Square began expanding its space. Having worked previously in similar industry, DigiChefs proposed a paid advertising approach using Google Ads. Strategic campaigns were devised & altered with every new learning.
Outcome
Leads increased by over 2X in a span of just 3 months. Carefully crafted campaigns ensured the leads received were of good quality. This effectively contributed to increased business.