Delivery Overview

• Bombino had a unique campaign proposition during the festive season of Dussehra and Diwali, aiming to target customers with relatives abroad who wished to ship festive snacks and sweets internationally.
• Communication Route: We adopted an emotional appeal, creating top-of-the-funnel campaigns to replicate the joy relatives would feel receiving home-cooked delicacies during the festive season.
• Right Mix of Push & Pull Technique: We optimized the right mix of push and pull strategies by running funnel-wise campaigns, generating higher returns.
• To further improve campaign effectiveness, we divided the campaigns into multiple ad groups, delivering relevant ad communication to invigorate emotions.