5X ROAS For A Leading Cross Border Trade Facilitator | Bombino Express
About the Brand
Bombino Express is a leading logistics and courier service provider, offering reliable and efficient domestic and international shipping solutions. With a strong network and commitment to customer satisfaction, Bombino Express ensures timely delivery and secure handling of parcels, catering to diverse shipping needs across the globe.
Lead Generation for Festive Deliveries From India
Logistics
Performance Marketing
Performance Marketing
Delivery Overview
- Bombino had a unique campaign proposition during the festive season of Dussehra and Diwali, aiming to target customers with relatives abroad who wished to ship festive snacks and sweets internationally.
- Communication Route: We adopted an emotional appeal, creating top-of-the-funnel campaigns to replicate the joy relatives would feel receiving home-cooked delicacies during the festive season.
- Right Mix of Push & Pull Technique: We optimized the right mix of push and pull strategies by running funnel-wise campaigns, generating higher returns.
- To further improve campaign effectiveness, we divided the campaigns into multiple ad groups, delivering relevant ad communication to invigorate emotions.
Impact
- Generated 775+ Leads in 3 months.
- Improved the Conversion Rate by 21.6% on our landing page in 3 months.
- Achieved ROAS of 5 at the end of 3 months.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Jagannath Rath Yatra – The Pulse of India
Jagannath Rath Yatra - The Pulse of IndiaAbout the Brand Pass Pass Pulse (DS Group) is a leader in India’s confectionery segment, recognized for innovative flavor experiences and deeply rooted in everyday Indian moments. Known for culturally relevant storytelling,...
Ad Films Creative Showcase for Just In Time
Ad Films Creative Showcase for Just In TimeAbout the BrandJust In Time is India’s largest watch retailer, bringing iconic global brands under one roof across 80+ boutiques nationwide. With a strong foothold in the premium and luxury segment, it caters to a diverse...
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing
Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler FinancingAbout the Brand Bajaj Auto Credit Limited: Your Trusted Partner for Two & Three-Wheeler Financing Bajaj Auto Credit Limited (BACL) is the dedicated financing arm of Bajaj Auto...
Thinking Lab
How to Build High-Performance Websites That Drive Conversions
Introduction Looks alone won't make your website function. But performance, speed, and strategy will. A high-performing website is one where users' experience is intuitive and guides them from browsing to completing the action. And the best website design combines...
The Future of Programmatic Advertising: AI-Driven Smarter Campaigns
The Evolution of Advertising in the Age of AI Advertising in the age of AI has moved beyond manual media buying and planning. With automation, programmatic advertising has become a precision-driven marketing where every click and conversion is data-backed, automated...
The Hidden Power of Content in Building Brand Authority
Introduction Today, the purchase decisions are driven by trust and authority. People prefer brands that are credible, expert and trustworthy before purchasing anything. And that’s where the power of brand authority brings clarity and builds trust. In modern...