5X ROAS For A Leading Cross Border Trade Facilitator | Bombino Express
About the Brand
Bombino Express is a leading logistics and courier service provider, offering reliable and efficient domestic and international shipping solutions. With a strong network and commitment to customer satisfaction, Bombino Express ensures timely delivery and secure handling of parcels, catering to diverse shipping needs across the globe.
Lead Generation for Festive Deliveries From India
Logistics
Performance Marketing
Performance Marketing
Delivery Overview
- Bombino had a unique campaign proposition during the festive season of Dussehra and Diwali, aiming to target customers with relatives abroad who wished to ship festive snacks and sweets internationally.
- Communication Route: We adopted an emotional appeal, creating top-of-the-funnel campaigns to replicate the joy relatives would feel receiving home-cooked delicacies during the festive season.
- Right Mix of Push & Pull Technique: We optimized the right mix of push and pull strategies by running funnel-wise campaigns, generating higher returns.
- To further improve campaign effectiveness, we divided the campaigns into multiple ad groups, delivering relevant ad communication to invigorate emotions.
Impact
- Generated 775+ Leads in 3 months.
- Improved the Conversion Rate by 21.6% on our landing page in 3 months.
- Achieved ROAS of 5 at the end of 3 months.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
Thinking Lab
Visual Hierarchy in UI Design: A Guide to Crafting User-Friendly Interfaces
Introduction to Visual Hierarchy When it comes to user experience design, the principles you follow are essential for creating an interface that feels intuitive and engaging. One of the standout features in building a user-friendly interface is visual hierarchy. This...
Data-Driven Advertising Insights for Better Campaign Optimization
Introduction to Data-Driven Advertising Data-driven advertising has truly revolutionized the way businesses can outpace their competitors. With the surge of data flowing in from various channels, brands now have the power to gather, analyze, and utilize consumer...
Making Your Email Content Personal for Maximum Impact
Getting Started with Email Personalization Email marketing is still one of the most effective ways for businesses to connect with their audience. But in a sea of emails, how do you make yours stand out? That’s where email personalization comes in. It’s all about...