Leverage HyperLocal Targeting For Lead Generation For a Leading EdTech Company | Arena Animation
About the Brand
They are an Animation & Multimedia education company with a legacy of over 23 years of training more than 450,000 students. The company is headquartered in Mumbai, India and has education centres in over 20 countries around the world.
- Increase Brand Recall
- Lead Generation for 25 Centers In Mumbai
Education
Performance Marketing
Performance Marketing
Delivery Overview
A thorough media strategy was created based on:
- Demographic Specificity: Hyperlocal campaigns were created based on different pockets in Mumbai along with the relevant age, income, and lifestyle to reach the ideal customers.
- Interest-Based Segmentation: Targeted users (parents & students) with interests in Graphic Design, Animation, Art, Sketching, Technology, etc.
- Creative Varianting: Based on thorough makret research, we identified the pillars that are deeply impact decission making in this domain: Value Addition (USPs), Placement & Trust. We created different content pieces based on these & used them in different consumer funnels to get the best results.
- Dynamic Optimizations: We worked on daily campaign optimizations to regularly check the lead quantum for each center & ensure minimum daily variation.
Impact
- Upto 85% SoV in certain regions with an average SoV of 65%.
- Received targetted leads for each center to keep admissions going at 67% of the budget.
- Saved the 33% media money that was usually parked with traditional advertising.
Most Popular Case Studies
Protected: 13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
Password Protected
To view this protected post, enter the password below:
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...
