Leverage HyperLocal Targeting For Lead Generation For a Leading EdTech Company | Arena Animation
About the Brand
They are an Animation & Multimedia education company with a legacy of over 23 years of training more than 450,000 students. The company is headquartered in Mumbai, India and has education centres in over 20 countries around the world.
- Increase Brand Recall
- Lead Generation for 25 Centers In Mumbai
Education
Performance Marketing
Performance Marketing
Delivery Overview
A thorough media strategy was created based on:
- Demographic Specificity: Hyperlocal campaigns were created based on different pockets in Mumbai along with the relevant age, income, and lifestyle to reach the ideal customers.
- Interest-Based Segmentation: Targeted users (parents & students) with interests in Graphic Design, Animation, Art, Sketching, Technology, etc.
- Creative Varianting: Based on thorough makret research, we identified the pillars that are deeply impact decission making in this domain: Value Addition (USPs), Placement & Trust. We created different content pieces based on these & used them in different consumer funnels to get the best results.
- Dynamic Optimizations: We worked on daily campaign optimizations to regularly check the lead quantum for each center & ensure minimum daily variation.
Impact
- Upto 85% SoV in certain regions with an average SoV of 65%.
- Received targetted leads for each center to keep admissions going at 67% of the budget.
- Saved the 33% media money that was usually parked with traditional advertising.
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