Linkedin Campaign To Find High Net Worth Investors For 9Unicorns
About the Brand
9 Unicorns is India’s first Accelerator VC which invests in early age startups in their pre series A rounds. Demo Day is going to enable founders / organizations to showcase their products / ideas to a group of investors who would be interested in investing in such startups.
To generate leads
Finance
Performance Marketing
Performance Marketing
Delivery Overview
- Since our target audience was very niche and specifically for India as a location. We had to experiment with a combination of Senior Job Titles, Investment titles, Industries, Member Groups, etc to not only increase the audience size but also make sure we reach out to a relevant set.
- Excluding the irrelevant members, titles, industries, seniorities, etc is a critical optimization technique to deliver effective results.
- Communication experimentation is a key parameter to deliver good results.
- With the audience we were targeting, it was very important to have catchy headlines for Sponsored Messages that highlights the idea/service/promotion/event in a very unique but simple way. Utilizing numbers or specific stats helped.
- We started with a detailed In-Mail copy and also tried experimenting with a shorter copy. But we got better results from the detailed one. Even though there was quite a lot of information to go through, yet every word, stats, numbers, etc were significant for the event promotion.
- Remarketing & Lookalike audiences performed extremely well and we made the most out of it.
Impact
-
- The campaign ran for a duration of 45 days and we managed to reach 1.5L people on LinkedIn.
Total Campaign Stats –
– Impressions: 1.9M
– Clicks: 56K+
– Event Registrations: 1000+
– Duration: 60 Days
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video PlaysAbout the Brand Sunhalt Gold is a hydrating sunscreen that provides effective broad-spectrum protection against both UVA and UVB rays. It is one of the most trusted sunscreen...
An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
An explosive 118% increase in engagement for our Diwali Campaign - #GiftOfNutrition | Nutrihance About the Brand Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD...
Thinking Lab
Protected: Enhanced User Experience & SEO-Optimisation | Dr.Dento x DigiChefs
Password Protected
To view this protected post, enter the password below:
Protected: SOS- #TheOtherSide Creative Visualisation | Use Of Various Visual Tools | 11M Impressions
Password Protected
To view this protected post, enter the password below:
Protected: #UmedUtsav Diwali Campaign | Inhouse Production | 15k Impressions
Password Protected
To view this protected post, enter the password below: