#MakhanaPremierLeague – IPL Product Launch Campaign Building Organic Reach – MOM
About the Brand
A ready to eat food products that has 16 different variants to choose from for all types of hunger.
Engagement
FMCG
Paid Advertising, Social Media Marketing
Paid Advertising, Social Media Marketing
Delivery Overview
Concept:
- Cricket is considered as a religion in India.
- Anything and everything that’s related to cricket get noticed and when it comes to IPL, it is the biggest sporting event in the country with most number of views & we had to use this opportunity.
- With the help of this campaign we wanted to showcase all the available and exciting flavours of MOM’s Makhana to our audience.
- And make it a go to snack to have anytime of the day.
How We Executed:
- For our latest campaign #MakhanaPremierLeague we resembled the look and feel of IPL in our creatives.
- We made our audience curious at first and on later stage we revealed the battle is between MOM’s Makhana Flavours and asked our audience to support their favorite flavor.
- We used videos, statics, and interactive stories where Makhanas different flavours are the player in the field.
- It showcased the variety of flavours we had to offer our audience in a creative way.
- Asking the audience which team (Makhana Flavour) you support this MPL.
Impact
- The concept of having the products to battle amongst themselves as a cricket team has proven to be great success.
- The posts garnered almost 50% better reach and video views that we usually receive on our posts.
- This campaign gave us a reach of 77k+ that is more than 50% of the reach in comparison to the other campaigns and gained Engagement of 6k+
- With the help Instagram stories we discovered that Cheddar Cheese, Achari Tomato and The Popping Creamnions are most loved flavours and saw a spike in our stories views that boomed up to 1.4k+
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt Gold
Creative Showcase: #HaltAndLearn Parody Podcast Series for Lupin Pharma Sunhalt GoldAbout the Brand Backed by Lupin Pharma, Sunhalt Gold is redefining sun protection with advanced UV defense solutions that go beyond the ordinary, tested by top dermatologists. As a...
Thinking Lab
Top 25 Creative Agencies in India Setting the Standard in 2025
In 2025, creativity is the fuel that powers brand growth. From shaping brand identity to telling stories that connect with audiences, the right creative advertising agency can be the difference between blending in and standing out. India’s creative landscape is...
Top 25 Digital Marketing Agencies for Your Brand in India for 2025
In 2025, digital brands don't just survive; they lead the way. The key factor that differentiates a brand that scales from one that struggles is its digital marketing partner. From building a strong online presence to running performance-driven campaigns, the right...
7 Types of Thin Content You Should Replace Immediately for Better Engagement
In today’s search landscape, content quality is non-negotiable. Google has become highly skilled at identifying whether a page truly helps users or simply exists to fill space. Thin content pages with little substance, duplicate or auto-generated text, or overly...