#MakhanaPremierLeague – IPL Product Launch Campaign Building Organic Reach – MOM
About the Brand
A ready to eat food products that has 16 different variants to choose from for all types of hunger.
Engagement
FMCG
Paid Advertising, Social Media Marketing
Paid Advertising, Social Media Marketing
Delivery Overview
Concept:
- Cricket is considered as a religion in India.
- Anything and everything that’s related to cricket get noticed and when it comes to IPL, it is the biggest sporting event in the country with most number of views & we had to use this opportunity.
- With the help of this campaign we wanted to showcase all the available and exciting flavours of MOM’s Makhana to our audience.
- And make it a go to snack to have anytime of the day.
How We Executed:
- For our latest campaign #MakhanaPremierLeague we resembled the look and feel of IPL in our creatives.
- We made our audience curious at first and on later stage we revealed the battle is between MOM’s Makhana Flavours and asked our audience to support their favorite flavor.
- We used videos, statics, and interactive stories where Makhanas different flavours are the player in the field.
- It showcased the variety of flavours we had to offer our audience in a creative way.
- Asking the audience which team (Makhana Flavour) you support this MPL.
Impact
- The concept of having the products to battle amongst themselves as a cricket team has proven to be great success.
- The posts garnered almost 50% better reach and video views that we usually receive on our posts.
- This campaign gave us a reach of 77k+ that is more than 50% of the reach in comparison to the other campaigns and gained Engagement of 6k+
- With the help Instagram stories we discovered that Cheddar Cheese, Achari Tomato and The Popping Creamnions are most loved flavours and saw a spike in our stories views that boomed up to 1.4k+
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video PlaysAbout the Brand Sunhalt Gold is a hydrating sunscreen that provides effective broad-spectrum protection against both UVA and UVB rays. It is one of the most trusted sunscreen...
An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
An explosive 118% increase in engagement for our Diwali Campaign - #GiftOfNutrition | Nutrihance About the Brand Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD...
Thinking Lab
Unveiling Our Proven Influencer Marketing Strategy: A Spotlight on Success
In today's dynamic digital landscape, where consumer behavior is constantly evolving, businesses must embrace innovative marketing strategies to stay ahead of the curve. One such strategy that has gained immense popularity and success is Influencer Marketing. At our...
Digital Marketing for Real Estate: Boosting Your Property Sales Online
The real estate industry has undergone a significant transformation in recent years, with the advent of digital technology revolutionizing the way agents connect with clients and market their properties. In this comprehensive guide, we will delve into the world of...
Understanding the Role of an SEO Specialist in Enhancing Digital Presence
Understanding the Role of an SEO Specialist in Enhancing Digital Presence In the realm of digital marketing, Search Engine Optimization (SEO) stands out as a pivotal tool, significantly impacting online visibility and website traffic. The fierce competition in the...
