#MakhanaPremierLeague – IPL Product Launch Campaign Building Organic Reach – MOM
About the brand
A ready to eat food products that has 16 different variants to choose from for all types of hunger.
Engagement
FMCG
Paid Advertising, Social Media Marketing
Paid Advertising, Social Media Marketing
Delivery Overview
Concept:
- Cricket is considered as a religion in India.
- Anything and everything that’s related to cricket get noticed and when it comes to IPL, it is the biggest sporting event in the country with most number of views & we had to use this opportunity.
- With the help of this campaign we wanted to showcase all the available and exciting flavours of MOM’s Makhana to our audience.
- And make it a go to snack to have anytime of the day.
How We Executed:
- For our latest campaign #MakhanaPremierLeague we resembled the look and feel of IPL in our creatives.
- We made our audience curious at first and on later stage we revealed the battle is between MOM’s Makhana Flavours and asked our audience to support their favorite flavor.
- We used videos, statics, and interactive stories where Makhanas different flavours are the player in the field.
- It showcased the variety of flavours we had to offer our audience in a creative way.
- Asking the audience which team (Makhana Flavour) you support this MPL.
Impact
- The concept of having the products to battle amongst themselves as a cricket team has proven to be great success.
- The posts garnered almost 50% better reach and video views that we usually receive on our posts.
- This campaign gave us a reach of 77k+ that is more than 50% of the reach in comparison to the other campaigns and gained Engagement of 6k+
- With the help Instagram stories we discovered that Cheddar Cheese, Achari Tomato and The Popping Creamnions are most loved flavours and saw a spike in our stories views that boomed up to 1.4k+
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Increased the engagement by 5X for Western Refrigeration
Increased the engagement by 5X for Western Refrigeration About the brand Western Refrigeration Pvt. Ltd. came into existence in 1972 and first started as a trading company, incorporating and supplying air-conditioning and refrigeration parts to large companies. ...
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts
Generated 21,000+ leads for a leading venture capital company by reducing the CPL by 40% | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network...
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12
Achieved 8.9 Cr+ Total Viewable Impressions with the CPM of Rs.1.12 | Venture Catalysts About the brand Venture Catalysts are "Startup Developers” who build successful companies by offering the right combination of capital, knowledge & network to passionate...
Thinking Lab
Best Digital Marketing Strategies For Social Welfare Industry
Digital marketing has proved to be a solid way of exponential growth for businesses and organizations. It contributes to brand exposure and worldwide reach. It is also less expensive than traditional forms of marketing. Various charity groups had substantial financial...
Digital Marketing Case Studies For Social Welfare Industry
Let’s take a look at how some of the well-known social welfare industry brands boosted their brand presence with our digital marketing expertise! Young Volunteers Organization is an NGO in Mumbai, which is based on the crowd-sourcing model. They had 0 admin...
Best Digital Marketing Strategies For Shipping & Logistics Industry
The logistics and shipping industry is the primary link between consumers and producers. Most of the producers of different products are marketing online. As per the data, 95% of B2B marketers utilize social media content in some form. Digital marketing is crucial...