Organic Reach Of 25,000+ Via Ravanayana Campaign In 2 Days | Le Sutra
About the brand
Le Sutra, the world’s first Indian art hotel, offers a unique blend of luxury and cultural heritage through its intricately themed rooms and artistic ambiance. Located in Mumbai, Le Sutra features 14 uniquely designed rooms, each inspired by Indian mythology and philosophy. Established in 2010, the hotel has welcomed over 50,000 guests from around the globe and hads a reputation for exceptional hospitality and cultural immersion.
Brand Awareness
Travel & Hospitality
Full Digital Suite
Social Media Marketing
Delivery Overview
- We decided to create a unique and engaging marketing campaign that resonates with Le Sutra’s niche audience of art connoisseurs, storytellers, and spiritual explorers.
- Occasion Selection: We chose the occasion of Dussehra, a significant cultural event, to execute a standout campaign.
- Unique Angle: We decided to portray the Ramayana from Ravana’s perspective, leveraging the fact that Le Sutra has a room named after Ravana.
- Storytelling Approach: We crafted content that tells the story of Ramayana from an unconventional viewpoint, aiming to intrigue and engage the audience.”
Impact
The campaign achieved an impressive organic reach of over 25,000 in just 2 days. The engagement rate skyrocketed, improving by 8X compared to regular posts. By the end of the campaign, the reach had expanded to over 90,000, showcasing the campaign’s wide impact and resonance with the audience.
We've been associated with DigiChefs for over 2.5 years for our performance & creative requirements. Quite happy with the way they have owned their responsibilities of generating bookings for the hotel.
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