Organic Reach Of 25,000+ Via Ravanayana Campaign In 2 Days | Le Sutra
About the brand
Le Sutra is an exquisite art hotel in Bandra, Mumbai. It is a one of it’s kind hotel with a story associated to each of its room. Le Sutra ranks in the top 10 hotels in Mumbai as per Trip Advisor and promises an exhilarating experience to visitors.
Hotel Bookings
Hospitality
Full Digital Suite
Social Media Marketing
Delivery Overview
When the product you’re selling is so unique, there’s no doubt the marketing shouldn’t be. We understood that the audience for Le Sutra was niche, connoisseurs of art, loved stories, had opinions and loved to explore their spirituality. All our content across social media channels was planned to deliver exactly the same. On the occasion of Dussehra, we took the liberty to go ahead and portray Ramayana from Ravana’s point of view. Considering that Le Sutra had a room named Ravana, we thought what better occasion to tell the story to our audience from this angle. Needless to say, it gathered traction – both positive & controversial, but was a success for the brand in terms of the reach.
Impact
Topical campaigns if done right can create massive impact. Over here the unique series of Ramayana inspired posts achieved an organic reach of over 25000 in 2 days. The engagement rate improved by 8X in comparison to regular posts. The campaign in the end had a reach of over 90000.
We've been associated with DigiChefs for over 2.5 years for our performance & creative requirements. Quite happy with the way they have owned their responsibilities of generating bookings for the hotel.
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