Organic Reach Of 25,000+ Via Ravanayana Campaign In 2 Days | Le Sutra
About the brand
Le Sutra is an exquisite art hotel in Bandra, Mumbai. It is a one of it’s kind hotel with a story associated to each of its room. Le Sutra ranks in the top 10 hotels in Mumbai as per Trip Advisor and promises an exhilarating experience to visitors.
Hotel Bookings
Hospitality
Full Digital Suite
Social Media Marketing
Delivery Overview
When the product you’re selling is so unique, there’s no doubt the marketing shouldn’t be. We understood that the audience for Le Sutra was niche, connoisseurs of art, loved stories, had opinions and loved to explore their spirituality. All our content across social media channels was planned to deliver exactly the same. On the occasion of Dussehra, we took the liberty to go ahead and portray Ramayana from Ravana’s point of view. Considering that Le Sutra had a room named Ravana, we thought what better occasion to tell the story to our audience from this angle. Needless to say, it gathered traction – both positive & controversial, but was a success for the brand in terms of the reach.
Impact
Topical campaigns if done right can create massive impact. Over here the unique series of Ramayana inspired posts achieved an organic reach of over 25000 in 2 days. The engagement rate improved by 8X in comparison to regular posts. The campaign in the end had a reach of over 90000.
We've been associated with DigiChefs for over 2.5 years for our performance & creative requirements. Quite happy with the way they have owned their responsibilities of generating bookings for the hotel.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#UpYourGame Influencer Marketing Campaign | Go Sport India
#UpYourGame Influencer Marketing Campaign | Go Sport India About the brand GO Sport is a specialist in sports footwear, sports apparel & equipment. The brand houses 70+ legendary international brands like Nike, Asics, New Balance, Speedo, etc for the first time in...
#BiodermasGoodbooks Christmas Campaign | Bioderma India
#BiodermasGoodbooks Christmas Campaign | Bioderma India About the brand BIODERMA is a NAOS brand that has been passionate about serving skin biology for 40 years. They have invented Micellar water - Sensibio H2O and today it is the world’s best Micellar Water....
Crossword Bookstores Turns 28 | Crossword Bookstores
Crossword Bookstores Turns 28 | Crossword Bookstores About the brand Crossword bookstores is a renowned bookstore chain having multiple outlets across India. Objective Reliving the memories, milestone and legacy of crossword, by making the audience nostalgic Category...
Thinking Lab
Ways To Increase Engagement Through Instagram Stories In 2021
500 Million People all over the world watch Instagram Stories every day, which is set to grow in 2021. Instagram Stories are fun, free and effective in engaging your followers even if they aren’t constantly seeing your feed. When working on engagement, focus on the...
How To Use Trending Topics & Social Media Strategy In 2021
Viral is the new virus and it just needs few symptoms like good content, trending topics to spread. Brands try their best to go viral to maintain brand awareness and to gain a new audience. In today's date, the new wave the brands are following is rather than creating...
How To Promote Brands In Holiday Season ft.Instagram
If you want to boost your ads and stick out from the clutter on social media during festivals and make the most out of the holiday shopping season, the first thing first is to observe what worked the previous season for top brands and learn from them. Today our...