Organic Reach Of 100K Via Ravanayana Campaign In 2 Days | Le Sutra
About the Brand
Le Sutra, the world’s first Indian art hotel, offers a unique blend of luxury and cultural heritage through its intricately themed rooms and artistic ambiance. Located in Mumbai, Le Sutra features 14 uniquely designed rooms, each inspired by Indian mythology and philosophy. Established in 2010, the hotel has welcomed over 50,000 guests from around the globe and hads a reputation for exceptional hospitality and cultural immersion.
Brand Awareness
Travel & Hospitality
Full Digital Suite
Social Media Marketing
Delivery Overview
- We decided to create a unique and engaging marketing campaign that resonates with Le Sutra’s niche audience of art connoisseurs, storytellers, and spiritual explorers.
- Occasion Selection: We chose the occasion of Dussehra, a significant cultural event, to execute a standout campaign.
- Unique Angle: We decided to portray the Ramayana from Ravana’s perspective, leveraging the fact that Le Sutra has a room named after Ravana.
- Storytelling Approach: We crafted content that tells the story of Ramayana from an unconventional viewpoint, aiming to intrigue and engage the audience.”
Impact
The campaign achieved an impressive organic reach of over 100K in just 2 days. The engagement rate skyrocketed, improving by 8X compared to regular posts. By the end of the campaign, the reach had expanded to over 90,000, showcasing the campaign’s wide impact and resonance with the audience.
Most Popular Case Studies
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
Thinking Lab
Visual Hierarchy in UI Design: A Guide to Crafting User-Friendly Interfaces
Introduction to Visual Hierarchy When it comes to user experience design, the principles you follow are essential for creating an interface that feels intuitive and engaging. One of the standout features in building a user-friendly interface is visual hierarchy. This...
Data-Driven Advertising Insights for Better Campaign Optimization
Introduction to Data-Driven Advertising Data-driven advertising has truly revolutionized the way businesses can outpace their competitors. With the surge of data flowing in from various channels, brands now have the power to gather, analyze, and utilize consumer...
Making Your Email Content Personal for Maximum Impact
Getting Started with Email Personalization Email marketing is still one of the most effective ways for businesses to connect with their audience. But in a sea of emails, how do you make yours stand out? That’s where email personalization comes in. It’s all about...
