Reduced CPLs By Half Using “Rent2EMI” Campaign | Unimont Realty
About the Brand
Unimont Realty started out in 2010 with a vision to build properties that provide luxurious amenities at affordable prices. With over 5 ongoing projects & 3 already delivered projects, Unimont is a reputed name in Real Estate around Mumbai.
Lead Generation
Real Estate
Paid Advertising
Paid Advertising
Delivery Overview
Unimont Realty’s projects are spread across Navi Mumbai & Khopoli. Being a Real Estate brand, lead generation was the primary goal. Target was to get leads for their Khopoli project by targeting audiences in & near Mumbai. Facebook, & Instagram were chosen to carry out paid campaigns. DigiChefs’ vast experience in real estate coupled with an effective strategy & creative designs helped generate effective results. Our research indicated that the target geography had a large number of people living on rent because of the presence of nearby SEZs. The ‘Rent2Emi’ campaign educated audiences that it was much wiser to buy a flat and pay its EMI than keep paying rent in that geography of Khopoli.
Impact
We reached out to about 40L+ audiences via our lead generation campaigns. Our CPLs reduced by 143% in approximately 4 months. Furthermore, usage of regional communication ad campaigns led to a further reduction in CPLs by 40%. This ensured 15% Lead to Site Visit confirmed ratio for the brand.
Most Popular Case Studies
Our creative impact on MOM’s 2025 digital brand journey
Meal Of The Moment Creative Showcase About the Brand Ghar wali feeling with #MOMKaKhana! MOM (Meal Of The Moment) brings the soul of Indian household kitchens to modern mealtimes. Inspired by timeless home recipes, MOM offers ready-to-eat meals and tasty snacks that...
Nutrihance – Creative Showcase
Jubilant Nutrihance – Creative ShowcaseAbout the Brand Jubilant Nutrihance is a premium Indian health and wellness brand redefining daily wellness through science-backed, vegetarian, and sugar-free supplements. With thoughtfully-blended products like its Protein...
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
Thinking Lab
9 Common SEO Mistakes to Avoid in 2025
Introduction to SEO in 2025 Imagine this: You’ve spent weeks building your website, writing content, optimizing keywords—and still, your traffic is flatlining. You're not alone. Every year, thousands of businesses pour effort into SEO strategies that fail—not because...
Why a Mobile-Friendly Website is Critical for Your Business in 2025
In 2025, a mobile friendly website design is no longer optional—it’s the foundation of your digital success. With over 70% of global web traffic coming from mobile devices, your potential customers are likely viewing your site on their phones before any other screen....
Generative Engine Optimization (GEO): The Future of SEO with AI
In the ever-evolving world of digital marketing, staying ahead isn't just about reacting to Google’s algorithm updates — it's about anticipating what's next. And right now, what's next is here: Generative Engine Optimization (GEO). For performance-focused brands and...