Social Media Campaign gaining Organic Reach of 50,000+ and Engagement of 15k+ | TATA Motors ILCV

Medium

Instagram & Facebook

As an ILCV segment, our social media pages typically experienced lower engagement rates. To address this, we strategically executed a targeted Diwali campaign in November across key social media platforms

Our approach involved a three-phased content strategy:

• Tease: We generated anticipation by hinting at an upcoming grand event, encouraging our audience to stay engaged
• Engage: We designed an interactive contest where participants could win cash prizes. This was aimed at boosting engagement and participation, with winners on all platforms
• Celebrate: We celebrated the winners, enhancing community spirit and encouraging future participation

To ensure comprehensive reach, we supplemented our Instagram and Facebook efforts with informative posts on Twitter, LinkedIn, and Koo, guiding users to the contest on the primary platforms”

Teaser Post:
1. Focused on building anticipation by hinting at something grand coming up.
2. Asked the audience to stay tuned for more details.

Contest Post:
1. Engaged the audience by asking them to select the correct answer from three given options.
2. Offered a prize of Rs.1000 each to two winners.

Winner Announcement Post:
1. Congratulated the two winners from each platform (Instagram and Facebook), totaling four winners.
2. Additionally, to inform our audience on other platforms like Twitter, LinkedIn, and Koo, we posted updates about the contest.