Social Media Campaign gaining Organic Reach of 50,000+ and Engagement of 15k+ for TATA Motors ILCV

About the Brand

Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India

Objective

Engagement

Delivery Overview

As an ILCV segment, our social media pages typically experienced lower engagement rates. To address this, we strategically executed a targeted Diwali campaign in November across key social media platforms

Our approach involved a three-phased content strategy:

Tease: We generated anticipation by hinting at an upcoming grand event, encouraging our audience to stay engaged
Engage: We designed an interactive contest where participants could win cash prizes. This was aimed at boosting engagement and participation, with winners on all platforms
Celebrate: We celebrated the winners, enhancing community spirit and encouraging future participation

To ensure comprehensive reach, we supplemented our Instagram and Facebook efforts with informative posts on Twitter, LinkedIn, and Koo, guiding users to the contest on the primary platforms”

Campaign Creatives

Teaser Post:
1. Focused on building anticipation by hinting at something grand coming up.
2. Asked the audience to stay tuned for more details.

Contest Post:
1. Engaged the audience by asking them to select the correct answer from three given options.
2. Offered a prize of Rs.1000 each to two winners.

Winner Announcement Post:
1. Congratulated the two winners from each platform (Instagram and Facebook), totaling four winners.
2. Additionally, to inform our audience on other platforms like Twitter, LinkedIn, and Koo, we posted updates about the contest.

Impact

The integrated strategy significantly amplified our visibility and engagement across all social media channels. The campaign’s impressive results include:

Reach: 50k+
Engagement: 15k+
Impressions: 80k+
New Followers: 40%

Speak With Our Experts To Know More About This Case Study

Get In Touch

Most Popular Case Studies

Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays

Beauty / Skin & Bodycare, Case Studies, Industries, Social Case Studies, Social Media Marketing

Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video PlaysAbout the Brand Sunhalt Gold is a hydrating sunscreen that provides effective broad-spectrum protection against both UVA and UVB rays. It is one of the most trusted sunscreen...

See All Case Studies

Thinking Lab

Revolutionizing Fashion with AI: The Future of Fashion Visuals is Here!

Blog, Digital Marketing

What if you could create high-fashion visuals without expensive shoots, models, or studio rentals just like the above image? AI transforms fashion photography and has put an end to traditional photo studio work. Modern fashion modeling has eliminated the requirement...

From Zero to Viral: Here’s How You Can Build A Strong Instagram Strategy

Blog, Digital Marketing

Instagram Marketing Strategy: A Guide to Success Instagram is nothing short of a powerhouse when it comes to being the most impactful media platform in the digital landscape globally. As it has over two billion active monthly users, it is one of the most crucial...