Social Media Campaign gaining Organic Reach of 50,000+ and Engagement of 15k+ for TATA Motors ILCV
About the brand
About the brand: Tata Motors Limited is India’s largest automobile company & world’s fifth largest truck manufacturer, and a market leader in the commercial vehicle segment. Tata Motors was the first Indian company to indigenously develop light commercial vehicles (LCVs) and intermediate commercial vehicles (ICVs) widely used for inter-city and intra-city goods or passenger transport, with specific applications. Tata Motors ILCV page is created by followers of Tata Motors ILCV to provide information on the range of products & a common platform to share details relevant to Tata ILCV range.
Engagement
Automobile
Full Suite
Social Media Marketing
Instagram & FB
Delivery Overview
This campaign was done on social media platforms in November during Diwali where we posted 3 creatives in total- a teaser post, the main contest post & a winner announcement post.
- The teaser post focused on something grand coming up and asked the audience to stay tuned.
- The contest post asked the audience to select the correct answer from the three given options to win Rs.1000 each (2 winners).
- The winner announcement post congratulated the two winners (2 for each platform- 4 in total)
- Since the contest was run only on Instagram & Facebook, to inform our audience on other platforms like Twitter, LinkedIn & Koo, we put up a post regarding the contest.
Impact
In this campaign, we achieved:
- Reach: 50k
- Engagement: 15k
- Impressions: 80k
- Followers: 200+
- This campaign helped in increase TATA Motor ILCV’s followers, reach & engagement on social media.
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#SimplySukin- An Intricate Influencer Marketing Campaign That Reached 1.9M Unique Accounts & Garnered 2.7M Impressions
#SimplySukin- An Intricate Influencer Marketing Campaign That Reached 1.9M Unique Accounts & Garnered 2.7M Impressions About the brand Born in 2007, Sukin is Australia's leading skincare brand that has always been at the forefront of skin health, as people were...
Awareness Campaigns to Emphasize The Values of Empathy & Patient Centricity | Eris Lifesciences
Awareness Campaigns to Emphasize The Values of Empathy & Patient Centricity | Eris Lifesciences About the brand Leading pharma company with solution driven by patient care initiatives. Eris specializes in healthcare therapies, healthcare products & manufacturing...
Campaign to Educate Masses of The Features of Central Railway’s Official Info App | Yatri
Campaign to Educate Masses of The Features of Central Railway's Official Info App | Yatri About the brand Official Mumbai Locals Information app by Central Railway, Mumbai. Accurate | Reliable | Convenient Objective The major goal was to raise awareness among the...
Thinking Lab
Learning About Instagram Algorithm & Its Function
Introduction: "There is a growing concern amongst digital marketers regarding the Instagram algorithm. In this digital age, it is imperative to understand how to use it proficiently and effectively". The algorithm's workings are yet to be known. However, there is an...
5 Ways Social Media Listening Strategy can help your Business
Social listening, also known as social media listening, is tracking and identifying platforms where the company, brand, or product is being mentioned and then analyzing them to create opportunities to act on. Social listening goes beyond the numbers to consider the...
5 Tactics to Improve Your eCommerce Business
Launching an online store and succeeding as an entrepreneur takes a strong person. Once you've taken the best website builders for eCommerce to create your store, the next step is to support your ambition with a sound ecommerce strategy. Luckily, learning how to boost...