Social Media Campaign gaining Organic Reach of 50,000+ and Engagement of 15k+ for TATA Motors ILCV
About the Brand
Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India
Engagement
Automobile
Full Suite
Social Media Contest
Instagram & FB
Delivery Overview
As an ILCV segment, our social media pages typically experienced lower engagement rates. To address this, we strategically executed a targeted Diwali campaign in November across key social media platforms
Our approach involved a three-phased content strategy:
- Tease: We generated anticipation by hinting at an upcoming grand event, encouraging our audience to stay engaged
- Engage: We designed an interactive contest where participants could win cash prizes. This was aimed at boosting engagement and participation, with winners on all platforms
- Celebrate: We celebrated the winners, enhancing community spirit and encouraging future participation
To ensure comprehensive reach, we supplemented our Instagram and Facebook efforts with informative posts on Twitter, LinkedIn, and Koo, guiding users to the contest on the primary platforms”
Campaign Creatives
Teaser Post:
1. Focused on building anticipation by hinting at something grand coming up.
2. Asked the audience to stay tuned for more details.
Contest Post:
1. Engaged the audience by asking them to select the correct answer from three given options.
2. Offered a prize of Rs.1000 each to two winners.
Winner Announcement Post:
1. Congratulated the two winners from each platform (Instagram and Facebook), totaling four winners.
2. Additionally, to inform our audience on other platforms like Twitter, LinkedIn, and Koo, we posted updates about the contest.
Impact
The integrated strategy significantly amplified our visibility and engagement across all social media channels. The campaign’s impressive results include:
- Reach: 50k+
- Engagement: 15k+
- Impressions: 80k+
- New Followers: 40%
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Coign Consulting: Elevating Their Digital Presence with a High-Performing Website
Coign Consulting: Elevating Their Digital Presence with a High-Performing WebsiteAbout the Brand Coign Consulting is a leading partner for 150+ clients in e-commerce, retail, logistics, and FMCG, delivering 20-30% cost reduction and enhanced operational efficiency....
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood Army
13.65M Views, 7.4M Reach, 108K Interactions On Ram Bandhu’s #StopFoodWastage Short Film In Collaboration With Robin Hood ArmyAbout the Brand Ram Bandhu is a leading FMCG brand with a legacy of excellence, and Madhuri Dixit is the brand ambassador. It...
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
Thinking Lab
Prompt Writing: The New Creative Skill You Need in the AI Era
Introduction AI is shaking up the creative world like never before! From crafting content and designing images to running ad campaigns, AI makes creating and connecting easier and faster for brands. But here’s the thing: AI only works its magic when you know how to...
Visual Hierarchy in UI Design: A Guide to Crafting User-Friendly Interfaces
Introduction to Visual Hierarchy When it comes to user experience design, the principles you follow are essential for creating an interface that feels intuitive and engaging. One of the standout features in building a user-friendly interface is visual hierarchy. This...
Data-Driven Advertising Insights for Better Campaign Optimization
Introduction to Data-Driven Advertising Data-driven advertising has truly revolutionized the way businesses can outpace their competitors. With the surge of data flowing in from various channels, brands now have the power to gather, analyze, and utilize consumer...
