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Social Media Campaign gaining Organic Reach of 50,000+ and Engagement of 15k+ for TATA Motors ILCV

About the brand

About the brand: Tata Motors Limited is India’s largest automobile company & world’s fifth largest truck manufacturer, and a market leader in the commercial vehicle segment. Tata Motors was the first Indian company to indigenously develop light commercial vehicles (LCVs) and intermediate commercial vehicles (ICVs) widely used for inter-city and intra-city goods or passenger transport, with specific applications. Tata Motors ILCV page is created by followers of Tata Motors ILCV to provide information on the range of products & a common platform to share details relevant to Tata ILCV range.

Objective

Engagement

Category

Automobile

Ingredients

Full Suite

Case study subject

Social Media Marketing

Medium

Instagram & FB

Delivery Overview

This campaign was done on social media platforms in November during Diwali where we posted 3 creatives in total- a teaser post, the main contest post & a winner announcement post.

  • The teaser post focused on something grand coming up and asked the audience to stay tuned.
  • The contest post asked the audience to select the correct answer from the three given options to win Rs.1000 each (2 winners).
  • The winner announcement post congratulated the two winners (2 for each platform- 4 in total)
  • Since the contest was run only on Instagram & Facebook, to inform our audience on other platforms like Twitter, LinkedIn & Koo, we put up a post regarding the contest.

Impact

In this campaign, we achieved:

  • Reach: 50k
  • Engagement: 15k
  • Impressions: 80k
  • Followers: 200+
  • This campaign helped in increase TATA Motor ILCV’s followers, reach & engagement on social media.
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