We are Hiring!

Sorry, your browser does not support inline SVG.

Social Media Campaign gaining Organic Reach of 50,000+ and Engagement of 15k+ for TATA Motors ILCV

About the brand

About the brand: Tata Motors Limited is India’s largest automobile company & world’s fifth largest truck manufacturer, and a market leader in the commercial vehicle segment. Tata Motors was the first Indian company to indigenously develop light commercial vehicles (LCVs) and intermediate commercial vehicles (ICVs) widely used for inter-city and intra-city goods or passenger transport, with specific applications. Tata Motors ILCV page is created by followers of Tata Motors ILCV to provide information on the range of products & a common platform to share details relevant to Tata ILCV range.






Full Suite

Case study subject

Social Media Marketing


Instagram & FB

Delivery Overview

This campaign was done on social media platforms in November during Diwali where we posted 3 creatives in total- a teaser post, the main contest post & a winner announcement post.

  • The teaser post focused on something grand coming up and asked the audience to stay tuned.
  • The contest post asked the audience to select the correct answer from the three given options to win Rs.1000 each (2 winners).
  • The winner announcement post congratulated the two winners (2 for each platform- 4 in total)
  • Since the contest was run only on Instagram & Facebook, to inform our audience on other platforms like Twitter, LinkedIn & Koo, we put up a post regarding the contest.


In this campaign, we achieved:

  • Reach: 50k
  • Engagement: 15k
  • Impressions: 80k
  • Followers: 200+
  • This campaign helped in increase TATA Motor ILCV’s followers, reach & engagement on social media.
Speak With Our Experts To Know More About This Case Study

Most Popular Case Studies

Honeywell Air Comfort

Honeywell Air Comfort

Jeebly's Phenomenal 4-Month Journey: 251% Lead Growth and 100% Conversion Rate Increase About the brand JMATEK is the global exclusive licensee of Honeywell Air Comfort appliances. JMATEK manufactures, sells and markets Honeywell branded Portable Air Conditioners,...

read more

Thinking Lab