50K+ Reach and 10K+ Organic Engagement: Building Awareness About BS4 & BS6 Trucks for Tata Motors ILCV
About the Brand
Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India
Awareness
Automobile
Full Suite Digital Marketing
Social Media Campaign
Delivery Overview
- With the launch of BS6 trucks, the demand for BS4 trucks experienced a noticeable decline. This drop was primarily driven by widespread misinformation and confusion regarding the status and viability of BS4 trucks in light of the new BS6 regulations
- To address this challenge, we devised a comprehensive awareness campaign on social media aimed at clarifying the situation
- Regulatory Clarifications: We provided clear, concise information about the regulatory changes and what they meant for BS4 trucks
- Highlighting Benefits: We emphasized the various benefits of purchasing BS4 trucks within the given period
- Addressing Misconceptions: Through a series of informative posts, we tackled common misconceptions head-on
- Interactive Q&A Sessions: We hosted live Q&A sessions with industry experts to directly address the concerns and queries of our audience
Impact
The impact of our awareness campaign was substantial and far-reaching
- A remarkable reach of over 50K+
- Over 10K organic engagements
The campaign resonated deeply with viewers and prompted them to actively participate in the conversation to gain confidence during a critical transition period
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video Plays
Sunhalt Gold’s #HaltTheUVRays Originally Produced Rap Videos – 500k+ Reach x 560k+ Video PlaysAbout the Brand Sunhalt Gold is a hydrating sunscreen that provides effective broad-spectrum protection against both UVA and UVB rays. It is one of the most trusted sunscreen...
An explosive 118% increase in engagement for our Diwali Campaign – #GiftOfNutrition | Nutrihance
An explosive 118% increase in engagement for our Diwali Campaign - #GiftOfNutrition | Nutrihance About the Brand Jubilant Nutrihance is a leading dietary & health supplements brand in India, offering a Protein powder health drink, MULTIOMEGA capsules, and UB GOLD...
Thinking Lab
Revolutionizing Fashion with AI: The Future of Fashion Visuals is Here!
What if you could create high-fashion visuals without expensive shoots, models, or studio rentals just like the above image? AI transforms fashion photography and has put an end to traditional photo studio work. Modern fashion modeling has eliminated the requirement...
From Zero to Viral: Here’s How You Can Build A Strong Instagram Strategy
Instagram Marketing Strategy: A Guide to Success Instagram is nothing short of a powerhouse when it comes to being the most impactful media platform in the digital landscape globally. As it has over two billion active monthly users, it is one of the most crucial...
Protected: How AI-Powered SEO Tools are Revolutionising Search Strategies
Password Protected
To view this protected post, enter the password below:
