50K+ Reach and 10K+ Organic Engagement: Building Awareness About BS4 & BS6 Trucks for Tata Motors ILCV
About the Brand
Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India
Awareness
Automobile
Full Suite Digital Marketing
Social Media Campaign
Delivery Overview
- With the launch of BS6 trucks, the demand for BS4 trucks experienced a noticeable decline. This drop was primarily driven by widespread misinformation and confusion regarding the status and viability of BS4 trucks in light of the new BS6 regulations
- To address this challenge, we devised a comprehensive awareness campaign on social media aimed at clarifying the situation
- Regulatory Clarifications: We provided clear, concise information about the regulatory changes and what they meant for BS4 trucks
- Highlighting Benefits: We emphasized the various benefits of purchasing BS4 trucks within the given period
- Addressing Misconceptions: Through a series of informative posts, we tackled common misconceptions head-on
- Interactive Q&A Sessions: We hosted live Q&A sessions with industry experts to directly address the concerns and queries of our audience
Impact
The impact of our awareness campaign was substantial and far-reaching
- A remarkable reach of over 50K+
- Over 10K organic engagements
The campaign resonated deeply with viewers and prompted them to actively participate in the conversation to gain confidence during a critical transition period
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions Core Insight People crave authentic, relatable experiences that reflect their own lives and emotions. In an age, where digital content is...
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K Reach
Truly #GameOnWithMOM- An interactive cricket contest | 866K Reel Plays | 564K ReachAbout the Brand Ghar wali feeling with #MOMKaKhana!Inspired by traditional household recipes, MOM’s on a mission to make everyday moments special with food that’s full of nostalgia,...
Thinking Lab
How Generative AI is Revolutionizing Visual Ads Creation
Imagine you are running a digital campaign and need a stunning visual right away. Traditionally, you would call in designers, plan photoshoots, and wait days for edits. But what if there was a faster way to create high-quality, custom visuals in minutes? That’s...
How AI Is Redefining the Digital Marketing Landscape | DigiChefs
88% of digital marketers use AI at their jobs, according to a survey by Survey Monkey. This is a huge number, right? And it only keeps growing. As AI is being used on such a large scale, the impact is also at the same level. Businesses are using AI in marketing to...
The Top AI Tools for Digital Marketers in 2025
Digital marketing is a field driven by innovation. At the centre of it are the various tools that help marketers be productive. However, the number of tools that exist are huge. As we move forward, AI has to be integrated more ingeniously to get the best outcomes. For...
