50K+ Reach and 10K+ Organic Engagement: Building Awareness About BS4 & BS6 Trucks for Tata Motors ILCV
About the Brand
Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India
Awareness
Automobile
Full Suite Digital Marketing
Social Media Campaign
Delivery Overview
- With the launch of BS6 trucks, the demand for BS4 trucks experienced a noticeable decline. This drop was primarily driven by widespread misinformation and confusion regarding the status and viability of BS4 trucks in light of the new BS6 regulations
- To address this challenge, we devised a comprehensive awareness campaign on social media aimed at clarifying the situation
- Regulatory Clarifications: We provided clear, concise information about the regulatory changes and what they meant for BS4 trucks
- Highlighting Benefits: We emphasized the various benefits of purchasing BS4 trucks within the given period
- Addressing Misconceptions: Through a series of informative posts, we tackled common misconceptions head-on
- Interactive Q&A Sessions: We hosted live Q&A sessions with industry experts to directly address the concerns and queries of our audience
Impact
The impact of our awareness campaign was substantial and far-reaching
- A remarkable reach of over 50K+
- Over 10K organic engagements
The campaign resonated deeply with viewers and prompted them to actively participate in the conversation to gain confidence during a critical transition period
Speak With Our Experts To Know More About This Case Study
Most Popular Case Studies
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions
#TheOtherSide: A Viral Campaign For SOS Children’s Villages, That Drove 32 Lakhs in Donations & 11M Impressions About the Brand Global Legacy: Founded in 1949, active in 136 countries, caring for 25,000+ children in India. Family-Centric Approach: Pioneers of...
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 Months
The Hosteller Backpacker Chains 62.6% Organic Surge in Conversions Within 3 MonthsAbout the Brand The Hosteller, a leading and renowned hospitality brand in India, offering affordable and unique accommodations, including hostels, backpacker hotels, and boutique...
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM Promotions
1.5M+ Views On UGC Reels Produced In-House For Sandwizzaa, Umed Mart, Just In Time, Jio Dive– Scripting | Shooting | SM PromotionsIntroductionIn the fast-paced digital marketing world, the demand for authentic, human-centric content has surged. At DigiChefs, we...
Thinking Lab
Create Engaging Social Media Content | Tips by DigiChefs
How to Create Engaging Social Media Content Introduction Hello, social media wizards! The scroll is real and fast. If your post doesn’t capture attention in seconds, it’s lost in a sea of memes and trendy sounds. So, how do you stand out? It all comes down to social...
Boost Your Strategy with Cross-Channel Marketing | DigiChefs
How Cross-Channel Marketing Can Boost Your Overall Strategy In the race to stand out online, many brands spend thousands on SEO, paid ads, social media, email campaigns, and content marketing. But these efforts tend to function in silos, with teams operating in...
AI-Powered Digital Marketing – Hype vs. Reality
Introduction AI is everywhere in digital marketing. From AI-powered content creators to automated ad optimisers, every tool claims to be a game-changer. But let's be honest: does artificial intelligence for marketing genuinely revolutionise the industry, or is it just...