50K+ reach and 10K+ organic engagement: Building awareness about BS4 & BS6 Trucks for Tata Motors ILCV
About the brand
Tata Motors ILCV, a leader in the Indian commercial vehicle market, provides a comprehensive range of trucks and buses designed for efficiency and reliability. Serving millions of customers, Tata Motors ILCV boasts over 60% market share in its segment with more than 1 million vehicles on the road and an extensive service network of over 1,800 touchpoints across India
Awareness
Automobile
Full Suite Digital Marketing
Social Media Campaign
Delivery Overview
- With the launch of BS6 trucks, the demand for BS4 trucks experienced a noticeable decline. This drop was primarily driven by widespread misinformation and confusion regarding the status and viability of BS4 trucks in light of the new BS6 regulations
- To address this challenge, we devised a comprehensive awareness campaign on social media aimed at clarifying the situation
- Regulatory Clarifications: We provided clear, concise information about the regulatory changes and what they meant for BS4 trucks
- Highlighting Benefits: We emphasized the various benefits of purchasing BS4 trucks within the given period
- Addressing Misconceptions: Through a series of informative posts, we tackled common misconceptions head-on
- Interactive Q&A Sessions: We hosted live Q&A sessions with industry experts to directly address the concerns and queries of our audience
Impact
The impact of our awareness campaign was substantial and far-reaching
- A remarkable reach of over 45K
- Over 10K organic engagements
The campaign resonated deeply with viewers and prompted them to actively participate in the conversation to gain confidence during a critical transition period
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