We are Hiring!

Sorry, your browser does not support inline SVG.

Social Media Campaign to Build Awareness around BS4 & BS6 Trucks | Tata Motors ILCV

About the brand

Tata Motors Limited is India’s largest automobile company and a market leader in the country’s commercial vehicles segment.

Objective

Brand Awareness

Category

Automobile

Ingredients

Full Suite Digital Marketing

Case study subject

Social Media Marketing

Delivery Overview

With BS6 trucks being launched in early 2020, the demand for BS4 trucks saw a decline. This was primarily due to misinformation about the status of BS4 trucks in light of the launch. We created an awareness campaign on social media to offer clarity on the situation & highlight the benefits of BS4 trucks in the given purchase period.

Impact

The campaign saw a reach of 45K+ on social media along with 10K+ engagement.

Speak With Our Experts To Know More About This Case Study

Most Popular Case Studies

Thinking Lab

Yatri-test

A Localised Infotainment Campaign Mise En Place ‘Mumbai Local’ is the city’s lifeline. It operates over 2.3K train services & carries over 7.5 million commuters every single day Most of the commuters spend their journey staring into their mobile phones. Among...

read more