Social Media Campaign to Build Awareness around BS4 & BS6 Trucks | Tata Motors ILCV

About the brand

Tata Motors Limited is India’s largest automobile company and a market leader in the country’s commercial vehicles segment.

Objective

Brand Awareness

Category

Automobile

Ingredients

Full Suite Digital Marketing

Case study subject

Social Media Marketing

Delivery Overview

With BS6 trucks being launched in early 2020, the demand for BS4 trucks saw a decline. This was primarily due to misinformation about the status of BS4 trucks in light of the launch. We created an awareness campaign on social media to offer clarity on the situation & highlight the benefits of BS4 trucks in the given purchase period.

Impact

The campaign saw a reach of 45K+ on social media along with 10K+ engagement. This led to a 4X increase in queries for BS4 trucks.

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