109.54% Surge in Total Users and 72.93% Boost in Sessions Through Strategic SEO Revamp

OTSIL had the expertise and products but lacked digital visibility due to unclear keyword focus, outdated web design, and missing content depth. Competitors were ranking better simply by addressing these basics. With no strong SEO foundation in place, OTSIL wasn’t reaching the right audience. This revealed a clear gap and a big opportunity to rebuild the website strategically and drive organic growth through targeted, relevant, and well-optimized content.

We started from scratch by analyzing the keywords, pages, and content types were working well for the competition. Instead of just chasing high-volume terms, we focused on intent-driven keywords, including low-search but high-relevance queries. Once the keyword base was ready, we optimized the site design, page structure, and content layout to make it both search-engine and user-friendly.

1. Keyword & Competitor Strategy

• Conducted in-depth competitor analysis of Chemtronics, Eltech Ozone & Absolute Ozone to identify top-performing pages, keyword gaps, and content opportunities.
• Shortlisted a mix of high-volume, low-volume, and long-tail transactional keywords aligned with OTSIL’s niche services.
• Prioritized keywords based on relevance, competition, conversion potential, and SERP feature opportunities such as featured snippets, People Also Ask (PAA), and FAQ-rich results.
• Identified semantic keyword clusters to optimize for topic authority rather than individual keywords.

2. Website UI/UX Overhaul

• Redesigned page layout for better readability, user flow, and strategically placed CTAs to improve conversion rate optimization (CRO).
• Implemented mobile-first design principles, reduced page load time using image optimization and lazy loading, and enhanced Core Web Vitals for improved ranking signals.
• Added high-quality, contextually relevant images and optimized them for image SEO (alt text, structured data where applicable).
• Implemented internal linking strategies to boost topic authority and distribute link equity across important service pages.

3. Content Optimization & Advanced On-Page SEO

• Rewrote core service pages with SEO-driven, value-rich content highlighting OTSIL’s expertise, offerings, and industries served.
• Integrated primary and semantic keywords naturally across headings, body content, and image alt text for holistic on-page optimization.
• Created FAQ sections targeting People Also Ask and voice search queries to improve visibility for AEO (Answer Engine Optimization).

4. Structured Data & Rich Result Targeting

• Applied advanced schema markup across service and product pages (Organization, Service, FAQ, Breadcrumb, and ImageObject).
• Enhanced eligibility for rich results, featured snippets, and knowledge panels, directly improving CTR from SERPs.
• Added FAQ schema to align with Answer Engine Optimization (AEO) for voice and conversational search queries.

5. AEO (Answer Engine Optimization) & Voice Search Readiness

• Created conversational, Q&A style content tailored for voice queries and Google’s AI-powered Answer Engine.
• Focused on “position zero” opportunities by optimizing for featured snippets, PAA boxes, and how-to content.
• Structured content with short, precise answers and schema to capture voice search traffic.

Ranking on AI Overview