Objective

Core Insight & Strategy

Insight:

• Despite the growing use of sunscreen, misconceptions still persist, particularly around its seasonal and gender-specific use.
• People mistakenly believe sunscreen is only for sunny days or for women, neglecting its importance year-round and for all skin types.

Strategy:

• The strategy is to break through these misconceptions by using engaging, relatable content.
• Through fun, memorable visuals and messaging, we will emphasize the daily, universal need for sunscreen.
• We’ll debunk myths, focusing on the year-round benefits of sunscreen and reinforcing its necessity for all genders.

Creative Approach

Rap Videos with a Purpose:

• Use rap to creatively debunk myths about sunscreen being seasonal or gender-specific.
• Highlight the importance of daily sunscreen use in a memorable, relatable way.

Call for Action:

• Motivate viewers to share the message by participating in the conversation about sun protection.
• Incorporate user-generated content, driving community engagement and awareness.

Tone & Visuals:

• Keep the vibe fun, energetic, and accessible, ensuring the content resonates with a wide audience.
• Vibrant visuals paired with clear messaging make the content easy to share and understand.

Delivery Overview

Two-Part Video Series:

• Concept Development: Myth-busting and daily sunscreen use across different scenarios.
• Pre-production: Scripting, storyboarding, and casting.
• Shooting & Editing: Dynamic visuals, fun edits, and relatable locations to ensure engagement.

Execution: Social media rollout on Instagram and Facebook through posts, reels, and stories.

Messaging: Clear, impactful messaging emphasizing year-round sun protection for all.

Campaign Videos