25X increase in reach & 12X increase in engagement | Revamping Sunhalt Gold’s social media strategy
About the Brand
Sunhalt Gold is your go-to sunscreen for hydration and broad-spectrum protection. Recommended by dermatologists, it works for every skin type and includes Aloe Vera, Titanium Dioxide, and Allantoin.
Brand Awareness
Beauty & Skincare
Social Media Revamp
Marketing Objective
- Enhance brand visibility
- Bolster brand recognition and recall
- Expand our follower base
Core Insight & Strategy
People aged 20-34 across India seek not just sun protection but a skincare product that aligns with their daily life, offering them a sense of reliability and enhancing their confidence in their skin’s health.
Delivery Overview
Being a newly launched brand, the challenges were to get eyeballs & build a strong community. Here’s how we approached it :
- Revamped Strategy:
Transitioned Sunhalt’s brand page to an influencer-style approach, focusing on content that resonates and builds relatability with our target audience. - Engagement Boost:
Leveraged more memes, topical content, and moment marketing to increase engagement and stay relevant with current trends. - Influencer Marketing:
Enhanced our influencer collaborations, integrating them with giveaways and contests to expand our reach and follower base. - Creative Approach:
Shifted to concept-driven visuals, moving beyond product-only imagery to communicate our message more effectively. - Campaign Focus:
Initiated numerous campaigns to maintain momentum and strengthen Sunhalt Gold’s market presence.
Video – Before
Video – After
Metrics – Before
Metrics – After
Strategy we used?
- We’ve evolved from being a brand to becoming a beauty influencer.
- We combined the qualities of influencers by blending subject expertise (education) with entertaining empowerment to revamp our content and communication approach.
- We prioritized human-centric content and current trends, dedicating 80% of our efforts to educational and entertaining material, while allocating the remaining 20% to product-centric content.
Impact
Revamping the strategy saw a massive increase in all key metrics skyrocketing brand’s reach and awareness
- Instagram:
Reach increased by 25X
Profile visits surged by 20X
Engagement rose by 12X - Facebook:Reach increased by 30X
Profile visits surged by 8X
Engagement rose by 9X
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