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25X increase in reach & 12X increase in engagement | Revamping Sunhalt Gold’s social media strategy

About the Brand

Sunhalt Gold is your go-to sunscreen for hydration and broad-spectrum protection. Recommended by dermatologists, it works for every skin type and includes Aloe Vera, Titanium Dioxide, and Allantoin.

Objective

Brand Awareness

Category

Beauty & Skincare

Case study subject

Social Media Revamp

Marketing Objective

  • Enhance brand visibility
  • Bolster brand recognition and recall
  • Expand our follower base

Core Insight & Strategy

People aged 20-34 across India seek not just sun protection but a skincare product that aligns with their daily life, offering them a sense of reliability and enhancing their confidence in their skin’s health.

Delivery Overview

Being a newly launched brand, the challenges were to get eyeballs & build a strong community. Here’s how we approached it :

  • Revamped Strategy:
    Transitioned Sunhalt’s brand page to an influencer-style approach, focusing on content that resonates and builds relatability with our target audience.
  • Engagement Boost:
    Leveraged more memes, topical content, and moment marketing to increase engagement and stay relevant with current trends.
  • Influencer Marketing:
    Enhanced our influencer collaborations, integrating them with giveaways and contests to expand our reach and follower base.
  • Creative Approach:
    Shifted to concept-driven visuals, moving beyond product-only imagery to communicate our message more effectively.
  • Campaign Focus:
    Initiated numerous campaigns to maintain momentum and strengthen Sunhalt Gold’s market presence.

Static – Before

Static – After

Video – Before

Video – After

Metrics – Before

Metrics – After

Strategy we used?

  1. We’ve evolved from being a brand to becoming a beauty influencer.
  2. We combined the qualities of influencers by blending subject expertise (education) with entertaining empowerment to revamp our content and communication approach.
  3. We prioritized human-centric content and current trends, dedicating 80% of our efforts to educational and entertaining material, while allocating the remaining 20% to product-centric content.

Impact

Revamping the strategy saw a massive increase in all key metrics skyrocketing brand’s reach and awareness

  • Instagram:

    Reach increased by 25X
    Profile visits surged by 20X
    Engagement rose by 12X

  • Facebook:Reach increased by 30X
    Profile visits surged by 8X
    Engagement rose by 9X

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