Paid search, also known as pay-per-click (PPC) advertising, is a form of online marketing where advertisers pay a fee each time their ad is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) for relevant keywords. Keywords are the...
Digital marketing is a rapidly evolving field, and it is essential to stay up-to-date with the latest trends to remain competitive. The emerging digital marketing trends in India for 2023 include: Artificial Intelligence (AI): AI is expected to play a...
