Gaining Organic Reach of 72,000 with Special #MyCovidAngel Campaign for a Leading Healthcare Textile Brand | Thermaissance
About the brand
At Thermaissance, we redefine the healthcare textile industry with technology that inactivates 99.99% of viruses, bacteria and fungi.
To appreciate real life heroes who lend a hand to help others in these difficult times, and spread positivity amidst all the dreadful and negative news.
Healthcare
Paid Advertising & Social Media Marketing
Spread positivity with the use of Social Media Marketing
Delivery Overview
- Our June campaign, #MyCovidAngel, focused on appreciating real lives heroes and bringing out their stories for our audiences to get inspired by.
- We started to search for individuals who have helped others or those individuals who received help from Covid Angels.
- After curating stories from a Doctor, an Inspector and other heroes, we began social media promotions.
- The campaign consisted of 6 posts in total. We started off with the teaser video which highlighted what we are up to and introduced the campaign name #MyCovidAngel.
- We shared 4 powerful, inspiring stories in the campaign, and closed it with a static post that invited people to share their stories with Thermaissance.
- Lastly, we shared our Thermaissance protective masks and scrubs with the Covid Angels as a token of our appreciation.
Impact
- On Instagram – Reach of 71.7K / Engagement of 18.3K.
- On Facebook – Reach of 63K / Engagement of 20.5K
- On Linkedin – Engagement of 691
- With the help of this campaign, we deeply connected with our audience by sharing real life stories of real life heroes and encouraged people to stay positive.
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